PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #97 - Selling Investors vs Buyers, Competitive Positioning Masterclass and Calling Out The Incumbent
File #97 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack This 4,627 word playbook with examples, wireframes, and ready-to-use templates is part of my premium resource library for founding and solo PMMs. → Join the Jetpack Example #1 - Selling Investors vs Buyers Too many companies try to craft messaging that...
PMM Files #96 - How to Explain Efficiency, Social Proof that Drives Usage, and a Fire Integrations Section
File #96 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Social Proof that Drives Usage Classy’s research hub is a cool example of social proof. It doesn’t just...
PMM Files #95 - Market Like an Influencer, Odin To The Rescue, and No Fluff “How-To’s”
File #95 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Odin To The Rescue I’m seeing more candid, “office-style” product videos, and I’m here for it. In this...
PMM Files #94 – Movement as Medicine, Goodbye Seat-Based Pricing, and One Image Says It All
File #94 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Double the Resources, Double the Impact Until January 20, when you grab an annual membership of PMM Camp, you’ll also get free access to the PMM Jetpack for a year. The top community for experienced PMM leaders, combined with the templates, playbooks, and inspiration you...
PMM Files #93 - AI With Personality, Mac's TCO, and a Decade of Innovation
File #93 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Meet DemoDash, a Navattic agency I'm betting big on interactive demos this year and launching an agency that's 100% focused on making them your top product marketing asset. If you're a current (or future) Navattic customer and want to do more with interactive demos in 2025,...
PMM Files #92 - Our Favorite Examples From 2024
File #92 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. As we enter 2025, we're taking this week to share our favorite examples of 2024. But first, a huge thank you for reading this newsletter. We love working on it and look forward to delivering more cool PMM inspiration in 2025! Let's get to it... Supported By: 🚨 LAST CHANCE: The “State of the Founding/Solo...
PMM Files #91 - Spotify’s Christmas Wrapping, Platforms Made Easy, and Book Launch Social Proof
File #91 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: 🚨 Reminder: The “State of the Founding/Solo PMM” survey If you're a founding or solo PMM, here's your quick reminder to take the State of the Founding/Solo PMM survey. This survey will answer many of the big questions PMMs like us often have — but never get to ask or answer....
PMM Files #90 - The Boring Launch, New Solutions to Old Problems, and Helping Buyers Unlearn
File #90 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Are you a founding or solo PMM? Take this survey! I've chatted with 100s of founding and solo product marketers over the past few years, and one thing is clear — we're each in our own bubble. This annual report is meant to help you see outside of your organization and better...
PMM Files #89 - Public Objection Handling, "Do It For Me" Pricing, and Anti-Incumbent Positioning
File #89 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get access to my premium resource library with templates, playbooks, and inspiration for founding and solo PMMs. NEW: We just published our Launch Planning Playbook, with practical tools and tips to help you crush your next product launch 🚀 → Join the Jetpack...
PMM Files #88 - Pricing in Lattes, Not Boring Ads, and the Problem With Spreadsheets
File #88 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Pricing in Lattes Great software or a latte — what would you choose? Kondo’s clever pricing approach...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.