PMM Files 🗂️
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #173 - Use an Anchor to Introduce the New, Making the "Why Now" Undeniable and Talk to an Engineer, Not a Salesperson
File #173 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - Use an...
PMM Files #172 - Proof + Positioning, How to Show You're Safe and Testimonials to Prove a Point
File #172 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - Proof +...
PMM Files #171 - An Interactive Penny Drop, Positioning Within a Category and A "So What?" Comparison Page
File #171 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - An...
PMM Files #170 - Positioning For the Top 1%, The Hero that Lets You Drive and The New Way of Practice Management
File #170 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - The Aha!...
PMM Files #169 - Differentiate With Transparency, The Messaging BS Radar and Prove the Mistake, Get a Porsche
File #169 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 -...
PMM Files #168 - The Eyebrow That Does Double Duty, Bundle Launches Under One Theme and Sneak the Product Into Content
File #169 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Eyebrow That Does Double Duty See that little pill above the H1? That's what most PMMs call the "eyebrow." And it usually has one job: tell visitors your product category. Something like "Invoicing Software for Small Businesses" But we're seeing more companies, like...
PMM Files #167 - The Social Proof Use Case, Link Your Differentiation Across Channels, and Pricing as Positioning at it's Best
File #167 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - Social...
PMM Files #166 – Exaggerate the Problem Till It Hurts, Clever Pricing You Can't Leave Alone and The Simple Hero
File #166 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 -...
PMM Files # 165 - A Penny Drop That Sells and Enables, Turning Community Into Proof and A "Why Now" Problem Section
File #165 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Pricing Page Penny Drop This is a handy penny drop image that helps buyers understand Zapier's platform. In a single diagram, you see all their products, how they work together, and example use cases. It's exactly what a penny drop image should do: give buyers immediate...
PMM Files # 164 - Problem / Solution 1-2 Punch, Kill the Friction on Your CTA and A Sick Penny Drop
File #164 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Join the next Foundry cohort The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence. → Apply for the September cohort Example #1 - Problem /...
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.