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PMM Files 🗂️

Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.

PMM Files #152 – Use Cases on Steroids, Numbers Talk, and a Product Campaign at Your Door

File #152 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - Let the Numbers Do the Talking Mirai...

PMM Files #152 – Fighting the Noise, Platform Pricing Done Right, and Showing Your Output

File #152 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - Get in Front of the Noise The...

PMM Files #151 – The Pricing Page That Positions, A How It Works That Works and A Use Case Video Launch Tease

File #151 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - The Pricing Section That Positions Lindy...

PMM Files #150 – How To Pick a Fight, From Point Solution to Platform, and an Updates Page Worth Copying

File #150 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - Shots Fired Deception. Violation....

PMM Files # 149 – A Poster That Moved Me, Creating Authority, and a Hero That’s Got Mojo

File #149 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - Let Buyers Choose Their Path Huts does a...

PMM Files #148 – How To Fight a Feature War, a Rockin’ How It Works, and the World’s Smartest Popup

File #148 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - How to Fight a Feature War This section on...

PMM Files #147 – Not For Everyone, Setting The Scene, and Letting Customers Do The Explaining

File #147 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Love Navattic, but don't have time to build your demos? DemoDash builds and maintains interactive demos for Navattic customers. Started by two PMMs with over 100 demos under their belt. Book a call with Eric and Jason to learn more. Example #1 - Show Your Product Where It Works...

PMM Files #146 - Challenge Campaigns, Making Progress Relevant, and a POV That Doesn’t Fizz Out

File #146 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Make Customers Care About Your Board Slides Customers don't care about the progress update you give your board. But Starlink’s 2025 Progress Report is different. They know customers care about one thing more than anything else - coverage. They frame every stat, expansion,...

PMM Files #145 – Name The Pain, Beehiiv's Retention Hack, and A POV That Plants a Flag

File #145 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...

PMM Files #144 – Cinematic Case Studies, Record Breaking Use Cases, and A Snarky CTA

File #144 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...

Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.