PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #106 – Showcasing Real Customer Examples, Differentiation in One Image, and Imagining the Mess
File #106 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Ahrefs Find Your Competitive Messaging Gaps Want to see how Ahrefs’ Competitor Analysis tool can help you improve your messaging and spot opportunities to better market your existing product capabilities and use cases? → Learn this one useful trick Example #1 - Showcase...
PMM Files #105 - Turning a Weakness Into Your Biggest Strength, Problem POVs, and A+ Launch Posts
File #105 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - The Before and After Slider...
PMM Files #104 - Marketing What’s on the Shelf, Founder Show and Tell, and Screenshots With a Demo Feel
File #104 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Founder Show and Tell This is...
PMM Files #103 - Founder Positioning, Category Comparisons, and How To Write a Newsletter Ad
File #103 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Get the State of the Founding and Solo PMM Report 📈📊 We surveyed ~200 Founding and Solo PMMs to help you understand how you stack up with your peers when it comes to compensation, projects, tools, priorities, and more. → Get the full report Example #1 - Speaking Your...
PMM Files #102 - Urgency With Images, Cost-Plus Pricing, and Showing Consolidation Benefits
File #102 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence has helped send thousands of customer surveys. So they thought it was time to share their best-performers. 7 plug-and-play templates backed by 10+ years of survey design experience. → Grab Their 7 Best Survey Templates for Free Example #1 - Creating Urgency...
PMM Files #101 - Punching Up, Anchoring in Use Cases, and Marketing The Problem
File #101 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Anchoring In Use Cases Anchor's homepage does a great job communicating what the company does using...
PMM Files #100 - How to Sell A Platform, No-Fluff Hero, and Never Leave NYC
File #100 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - How to Sell a Platform Platform plays are tough if you don’t guide prospects to the right starting...
PMM Files #99 - Simple Pricing, Killer Product Content, and A Demo That Speaks Volumes
File #99 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Pricing Made Simple Odoo is quietly killing it with one of the simplest pricing models in B2B SaaS....
PMM Files #98 - Demos in the Wild, You Don’t Need a Launch, and Clay’s Not for Everyone
File #98 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Want to increase conversions across your PLG funnel with interactive demos and in-app guides? UserGuiding and Navattic are hosting a webinar next Thursday breaking down the PLG funnel and how to activate users at every stage. → Learn more and register Example #1 - Have Your...
PMM Files #97 - Selling Investors vs Buyers, Competitive Positioning Masterclass and Calling Out The Incumbent
File #97 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack This 4,627 word playbook with examples, wireframes, and ready-to-use templates is part of my premium resource library for founding and solo PMMs. → Join the Jetpack Example #1 - Selling Investors vs Buyers Too many companies try to craft messaging that...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.