PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #136 - Demo From a 5th Grader, Influencer Content Done Right, and An Affiliate Page That Prints Money
File #136 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 – Demo From a 5th Grader...
PMM Files #135 – Date Night Over Dashboards, Dogfooding, and Shot Calling
File #135 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: ARInsights Bay Area PMMs: Free Event In 2 Weeks Your C-suite wants more pipeline, higher win rates, and better adoption. You can deliver all 3 if you spend time with the right industry analysts. Ready to step up your analyst relations game? Join us November 12-13 in...
PMM Files #134 – Pick a Lane, Sell The Problem, and Demoing More Than Software
File #134 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: ARInsights Free In-Person Event: AR Engage Live 2025 Your C-suite wants more pipeline, higher win rates, and better adoption. You can deliver all 3 if you spend time with the right industry analysts. Ready to step up your analyst relations game? Join us at AR Engage Live...
PMM Files #133 – Selling the Future, Pitch vs Proof, and Making The Switch Feel Easy
File #133 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Show Buyers “How it Works”...
PMM Files #132 – Proof Beats Promises, Turning Purpose Into Positioning and The Everything App
File #132 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack gives you real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Proof Beats Promises Letting...
PMM Files #131 – Make Value Obvious, From FUD to Hype, and 47-Second Thunder
File #131 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #130 – Problems With a Pulse, Spelling Out Your Differentiation, and Making Hard Things Look Easy
File #130 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #129 - Pricing is Positioning, The Social Proof CTA, and a Home Run Hero
File #129 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Delivering Value Step into PLG Leadership - 50% off (this week only) Most growth leaders think the answer is more playbooks, loops, and frameworks. But tactics won’t make you indispensable. The real shift is leadership: aligning with execs, empowering your team, and...
PMM Files #128 - Agents Explained, Undeniable Benefits, and Chili Piper Catches the Drift
File #128 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Product Marketing Ne 126 PMM Tasks - Cheatsheet App Exclusive for PMMFiles readers: Find your next high-impact move, fast. Peter Kortvel of the Product Marketing Newsletter spent days compiling 126 hands-on PMM tasks. Filter by revenue driver, time to impact, role, funnel...
PMM Files #127 – No Demo Needed, Activation Adventures, and Different Beats Better
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Press X to Market No more "messaging by committee" PMMs pour hours into their messaging, yet it feels impossible to validate. It doesn't have to be that way. If you're not message testing, you're missing an important piece of the process. My friend Gab created a 47-page...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.