Sounds like words used in a thriller movie. But it's actually from a new series of ads created by Anthropic — makers of Claude.
The video shown above, features a young man asking his therapist for advice on communicating with his mom. The therapist offers suggestions… then pivots to pitching him a dating site for meeting older women.
The punchline: Ads are coming to AI, but not to Claude.
It’s a direct shot at OpenAI and ChatGPT, where ads are reportedly coming.
And it is a great example of a competitive campaign.
In this case, speaking to all of the ChatGPT users who are worried about their very sensitive data being used for profit. It's a campaign focused on attracting users who care about an LLM that they can trust.
OpenClaw’s use case section answers the biggest question most buyers have about horizontal software: “What does this actually do?”
Their answer: a page called What People Are Building. It shows real projects and real automations from real users.
These aren’t polished case studies or internally produced videos. They are actual posts from users sharing what they’ve made, with images and details.
You scroll through and immediately see three or four ways you could start using it.
Meet DemoDash, an interactive demo agency for Navattic users
Interactive demos are everywhere in B2B SaaS right now. Buyers love them because they get to click through your product without waiting for a sales call.
But here’s the problem: marketing teams are stretched thinner than ever.
You’re managing campaigns, creating content, updating the website, supporting sales, launching features, reporting on metrics, and somehow still expected to build and maintain a library of interactive demos.
Something’s gotta give.
That’s why Jason and Eric Holland created DemoDash.
Between them, they’ve built over 100 demos on the Navattic platform, for clients and past employers. They know what works, what doesn’t, and how to get demos shipped without adding to your already-full plate.
If you want interactive demos as part of your GTM but need an agency partner to make it happen, talk to the DemoDash team.