Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #152 β Use Cases on Steroids, Numbers Talk, and a Product Campaign at Your Door
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
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The "Solo PMM" secret to scaling competitive intel
Youβre a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. Heβs your 24/7 AI research partner who monitors every move, sums up the changes, and updates your battlecards. Become the strategic force sales depends on.
Mirai builds an inference engine that runs AI models faster on Apple Silicon. Speed is the whole value prop, and instead of just claiming it, they prove it.
Their site features a cool benchmark tool comparing Mirai against MLX across prompt processing, token generation, and time to first token. The difference is obvious.
When your differentiator is this measurable, show the receipts!
OpenClaw is an open source tool for building self-hosted AI agents β and it's everywhere right now.
Their "Introducing OpenClaw" page acts as a simple, but effective "about" page. It walks you through the company story, the naming journey, what's new in the latest release, how the product is different, and the road ahead.
Similar to companies like PostHog, they show you don't need a super glitzy page to get your mission, your why, your credibility, and your point of view across.
Elevate your role from data collector to strategic partner.
"Is this up to date?" It's the Slack message you dread on a small team with a massive competitive landscape.
As a PMM in a small team, youβre responsible for everything from messaging, to launches, to sales enablement. You know your battlecards are getting dusty, but who has time to check 15 competitor websites every week?
It's time you met Steve.
Heβs the AI research agent built to give small teams "Big Tech" competitive powers. Steve monitors the field, filters the noise, and updates your battlecards automatically.
Stop acting like a manual web-scraper. Elevate your role from "data collector" to "strategic partner." Let Steve handle the grunt work so you can focus on the positioning that actually wins deals.
Three articles, posts, or tools you should add to your swipe file.
β40 AI x GTM Plays You Can Copy - Kyle Poyar and Maja Voje compiled 40 real AI plays from 30 GTM experts, with prompts, tools, and step-by-step workflows. β
βSales Enablement vs Buyer Enablement - Aatir Abdul Rauf breaks down the differences between sales and buyer enablement and why each has unique goals and outcomes. β
βHow to Herd Executive Cats - Jonathan Pipek shares a practical framework for getting misaligned executives on the same page around positioning and GTM.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
P.S.
We work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways we can help:
βThe Jetpack is a library of templates, playbooks, and examples. β
βThe Foundry is a group coaching program for founding PMMs. β
Want to sponsor our newsletter? Let's chat!β β
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.