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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Let the Numbers Do the Talking

Mirai builds an inference engine that runs AI models faster on Apple Silicon. Speed is the whole value prop, and instead of just claiming it, they prove it.

Their site features a cool benchmark tool comparing Mirai against MLX across prompt processing, token generation, and time to first token. The difference is obvious.

When your differentiator is this measurable, show the receipts!

​→ See how Mirai stacks up​

Example #2 - A Product Campaign That Pulls at the Heartstrings

Ring's Search Party campaign is an awesome example of product-led marketing.

They take their existing product and apply it to a brand new use case that anyone can take advantage of, for free.

You lose your pet, and the Ring app will help you find it using all of the existing Ring cameras in your neighborhood.

Right away, you have thousands of potential Ring customers downloading the app to create a profile for their pet.

I love how Ring executed this one.

​→ See Ring's Search Party​

Example #3 - When the Image Does the Explaining

Eigenpal's homepage hero gets top marks for visually explaining how their product works.

Starting from the left, you see paper documents going through a data extraction tool, with the data then being used to build workflows.

Physical documents → structured data → automation.

A well executed penny drop image that helps you understand the product in seconds.

​→ See Eigenpal's Penny Drop​

Example #4 - Get Specific With Your Use Cases

Equals is a spreadsheet on steroids. Simply connect your data sources and build GTM reports in seconds.

The natural question with a product this broad is: what can I use this for?

They answer it head-on with over twenty specific use case pages in their top nav. Each one focuses on a specific report you can create.

Most use case pages stay vague — organized by persona or broad category.

Equals gets granular. And if they wanted to, each page could double as a landing page for paid campaigns.

​→ See how Equals does use cases​

Example #5 - An About Page in Disguise

OpenClaw is an open source tool for building self-hosted AI agents — and it's everywhere right now.

Their "Introducing OpenClaw" page acts as a simple, but effective "about" page. It walks you through the company story, the naming journey, what's new in the latest release, how the product is different, and the road ahead.

Similar to companies like PostHog, they show you don't need a super glitzy page to get your mission, your why, your credibility, and your point of view across.

Sometimes, all you need is a great blog post.

​→ Get to know OpenClaw​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Conveyor​
• ​Product Marketing Director @ Life360​
• ​Product Marketing Lead @ Mappedin​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​40 AI x GTM Plays You Can Copy - Kyle Poyar and Maja Voje compiled 40 real AI plays from 30 GTM experts, with prompts, tools, and step-by-step workflows.
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2. ​Sales Enablement vs Buyer Enablement - Aatir Abdul Rauf breaks down the differences between sales and buyer enablement and why each has unique goals and outcomes.
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3. ​How to Herd Executive Cats - Jonathan Pipek shares a practical framework for getting misaligned executives on the same page around positioning and GTM.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

​Jason and Aubrey​
​Say hi on LinkedIn!