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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Show Your Product Where It Works

Struggling to show how your product serves multiple personas at once? Borrow this clever idea from Adalat.

They turn the courtroom into an interactive scene.

Click the judge. Click the stenographer. Click the clerk. Each role reveals a simple problem → solution statement for that person.

You don’t simply read about the value prop, you see where it happens in the courtroom.

I haven’t seen this done before, but I like it.

​→ This whole court is out of order!​

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Example #2 - Let Customers Do the Explaining

Greptile’s customer evidence page shows how to let customers do the selling.

Instead of generic quotes, they use super-specific testimonials that spell out an exact use case or benefit.

And if a buyer wants more detail, or to see exactly how, they can click through to the full case study.

Nothing fancy here. Just well-executed social proof.

​→ The testimonials on this page are 👨‍🍳👌​

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Example #3 - Not For Everyone, and That’s The Point

Gumroad can compete with big players like Shopify because they know exactly where they can win.

Their website makes it clear — they are for people with an idea, a side project, or a digital product who want to earn their first dollar online.

That positioning shows up everywhere on their homepage. "Start Small, Learn Quickly, Get Better Together, The Gumroad Way."

​→ See what sticky positioning looks like​

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Example #4 - Great Storytelling That’s Food For Thought

Note: This is not a political statement or endorsement. It is simply a strong example of narrative and storytelling.

The U.S. government recently launched a new food guide, but the most impressive part is how they framed the story.

Their new microsite hits you with the problem: "America is sick."

Then it names the enemy: "Highly processed foods."

The new way is an improved food guide (The Food Pyramid) that directly goes after the problem, backed by clear visuals and data.

This site follows the same narrative arc great companies use when they redefine a category.

​→ This is not your normal government website​

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Example #5 - Pricing that Differentiates

Pricing can be controversial, but it’s often foundational to your positioning.

Plasticity puts its pricing model front and center on their homepage, using it as a clear differentiator.

We often forget that pricing can be the thing that makes you stand out.

If you’ve been thoughtful about it, don’t bury it.

​→ See how to use pricing as part of your edge​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ CoLab​
• ​Product Marketing Lead @ Syndesus​
• ​Senior Product Marketing Manager @ AI Customer Intelligence Platform ​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​What’s Working in SaaS Pricing - Kyle Poyar breaks down the pricing models actually working today, and how AI is forcing teams to rethink seats, usage, and value.
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2. ​Vision Doesn’t Close Deals. Reality Does - Michele Nieberding shares five practical tips to avoid selling traps that slow deals and lose buyer trust.
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3. ​How Do You Win in Marketing Today - Kieran Flanagan shares a simple mental model marketers should internalize if they want to hit their 2026 goals.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

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​Jason and Aubrey​
​Say hi on LinkedIn!