Lindy did something super clever in their pricing section β they added a fake "Human Assistant" plan to act as an anchor.
It shows how much more expensive hiring an assistant would be vs using Lindy. Plus a couple of fun quips like "will betray you and everything you've ever loved."
It's a creative way to position a product against legacy alternatives. And makes $49.99 feel like a no-brainer!
This product use case video not only crushes, it doubles as a launch teaser.
Notion's head of Product Marketing casually walks you through how he uses their new Custom Agents product. The catch is that he's demoing a product they haven't released yet, and how he uses it to prepare for THAT very launch. Talk about meta.
It's a great 1-2 punch. Show a cool new product in a simple way while also building hype for the upcoming launch.
Loop helps you sell secondhand stuff from your house. Their how it works section is clean, simple and clear. In just three steps, you get exactly how their service works.
Step 1: Take a picture.
Step 2: Put your stuff on your porch and it gets picked up without having to schedule or meetup with a stranger.
Step 3: Get paid.
These sections are becoming increasingly important. The faster someone thinks "oh, I get it"...the faster they move forward.
Here's a fun product-focused campaign from HockeyStack.
Like a lot of their content, it pokes fun at the stereotypical CRO/Marketing dynamic β and how HockeyStack's AI Agent, Odin, cuts through it.
Watch as Odin closes the gap between sales and marketing, something their CRO clearly loathes. It's funny, but there's a clear narrative there that works.
Meet DemoDash, an interactive demo agency for Navattic users
Interactive demos are everywhere in B2B SaaS right now. Buyers love them because they get to click through your product without waiting for a sales call.
But hereβs the problem: marketing teams are stretched thinner than ever.
Youβre managing campaigns, creating content, updating the website, supporting sales, launching features, reporting on metrics, and somehow still expected to build and maintain a library of interactive demos.
Somethingβs gotta give.
Thatβs why Jason and Eric Holland created DemoDash.
Between them, theyβve built over 100 demos on the Navattic platform, for clients and past employers. They know what works, what doesnβt, and how to get demos shipped without adding to your already-full plate.
If you want interactive demos as part of your GTM but need an agency partner to make it happen, talk to the DemoDash team.
β6 Resources for PMMs and GTM - Peter Kortvel shares a solid list of resources for those curious about GTM engineering, ABM playbooks, and why PMM work gets ignored.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
P.S.
We work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways we can help:
βThe Jetpack is a library of templates, playbooks, and examples. β
βThe Foundry is a group coaching program for founding PMMs. β
Want to sponsor our newsletter? Let's chat!β β