The "SaaS-pocalypse" is a hot topic right now, especially in legal.
Scott Stevenson, co-founder and CEO of Spellbook, makes his POV on the category clear.
GPTs for legal work have been around for years, but they've yet to take any share from specialized legal vendors. Why? Pros pay for highly specialized tools that go beyond a generalized chat interface.
When your product is facing a broad, well-known objection, it's important that your leadership is out in front, delivering the same message they expect from your marketing and sales teams.
Example #2 - Platform Pricing that Doesnβt Loose You
Multi-product, platform pricing is notoriously hard to explain. Stripe has dozens of products. How do you put that on one page?
Their approach: start simple, then layer. At the top, standard pricing, 2.9% + 30Β’ per transaction. Next to it, a custom path for enterprise buyers. Two options to get you started, right up front.
Scroll down and you hit the full platform, broken down by categories.
It's a lot of information to digest, but Stripe makes it less intimidating. A great example showing how the way you structure your pricing page makes a big difference.
This is a great example of a clear use case section.
With AI products, people need to see what they're actually getting, and Heidi, an AI assistant for clinicians, does this well.
Their use case section features a toggle where you can flip through multiple product capabilities and see the them in action, including an example output.
Finch's How it Works image does a great job showing what they do. It's simple, yet specific.
β¬ οΈ On one side, 401GO, a 401K provider. β‘οΈ On the other, Gusto, a payroll provider.
In the middle, you see a simple flow, showing the connection facilitated by Finch, plus a description of the stuff it eliminates β manual CSV uploads and SFTP file setup.
Meet DemoDash, an interactive demo agency for Navattic users
Interactive demos are everywhere in B2B SaaS right now. Buyers love them because they get to click through your product without waiting for a sales call.
But hereβs the problem: marketing teams are stretched thinner than ever.
Youβre managing campaigns, creating content, updating the website, supporting sales, launching features, reporting on metrics, and somehow still expected to build and maintain a library of interactive demos.
Somethingβs gotta give.
Thatβs why Jason and Eric Holland created DemoDash.
Between them, theyβve built over 100 demos on the Navattic platform, for clients and past employers. They know what works, what doesnβt, and how to get demos shipped without adding to your already-full plate.
If you want interactive demos as part of your GTM but need an agency partner to make it happen, talk to the DemoDash team.