Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #152 β Fighting the Noise, Platform Pricing Done Right, and Showing Your Output
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
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The "Solo PMM" secret to scaling competitive intel
Youβre a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. Heβs your 24/7 AI research partner who monitors every move, sums up the changes, and updates your battlecards. Become the strategic force sales depends on.
The "SaaS-pocalypse" is a hot topic right now, especially in legal.
Scott Stevenson, co-founder and CEO of Spellbook, makes his POV on the category clear.
GPTs for legal work have been around for years, but they've yet to take any share from specialized legal vendors. Why? Pros pay for highly specialized tools that go beyond a generalized chat interface.
When your product is facing a broad, well-known objection, it's important that your leadership is out in front, delivering the same message they expect from your marketing and sales teams.
Example #2 - Platform Pricing that Doesnβt Loose You
Multi-product, platform pricing is notoriously hard to explain. Stripe has dozens of products. How do you put that on one page?
Their approach: start simple, then layer. At the top, standard pricing, 2.9% + 30Β’ per transaction. Next to it, a custom path for enterprise buyers. Two options to get you started, right up front.
Scroll down and you hit the full platform, broken down by categories.
It's a lot of information to digest, but Stripe makes it less intimidating. A great example showing how the way you structure your pricing page makes a big difference.
This is a great example of a clear use case section.
With AI products, people need to see what they're actually getting, and Heidi, an AI assistant for clinicians, does this well.
Their use case section features a toggle where you can flip through multiple product capabilities and see the them in action, including an example output.
Finch's How it Works image does a great job showing what they do. It's simple, yet specific.
β¬ οΈ On one side, 401GO, a 401K provider. β‘οΈ On the other, Gusto, a payroll provider.
In the middle, you see a simple flow, showing the connection facilitated by Finch, plus a description of the stuff it eliminates β manual CSV uploads and SFTP file setup.
Elevate your role from data collector to strategic partner.
"Is this up to date?" It's the Slack message you dread on a small team with a massive competitive landscape.
As a PMM in a small team, youβre responsible for everything from messaging, to launches, to sales enablement. You know your battlecards are getting dusty, but who has time to check 15 competitor websites every week?
It's time you met Steve.
Heβs the AI research agent built to give small teams "Big Tech" competitive powers. Steve monitors the field, filters the noise, and updates your battlecards automatically.
Stop acting like a manual web-scraper. Elevate your role from "data collector" to "strategic partner." Let Steve handle the grunt work so you can focus on the positioning that actually wins deals.
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.