PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #122 – Pricing Research Done for You, the Pinks Promise, and Who Do You Serve?
File #122 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The Product Marketer Practical insights for every level of PMM The Product Marketer is a weekly newsletter by Rory Woodbridge for PMMs who want to get better at the craft. Each post shares sharp thinking on a range of topics, including positioning, messaging, launches, and...
PMM Files #121 – Generous Pricing, Changing Market Perception, and the Immersive Hero Demo
File #121 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Logan PMM Most B2B product pages kinda suck. But they really matter. They’re often your most-visited page by high-intent visitors, and small improvements can boost conversions. My friend and fellow PMM Logan Hendrickson made a free product page checklist to help you quickly...
PMM Files #120 – Grandpa’s Social Proof, Cutting Through AI Hype, and a Problem Section Written by Customers
File #120 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Healthy Competition Join the Home Base for Competitive Intel Pros Healthy Competition is a community where 100+ of the world's leading Competitive Intel practitioners connect, learn, and share the tactics that help their companies win. → Join Today Example #1 - Customer...
PMM Files #119 – Don’t Get Conned, Selling the Switch and Fin Leaves the Nest
File #119 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Boring Products, Fun Ads Make B2B ads that don’t bore readers to sleep My friend Shlomo Genchin created Boring Products, Fun Ads. It’s a course packed with step-by-step recipes and AI prompts for creating B2B ads that get noticed. 350+ marketers from companies like Apple,...
PMM Files #118 – Public-Facing Roadmaps, Founder Storytelling, and the WebMD of Problem Sections
File #118 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack "I was constantly swamped" This is an actual quote from a member of the PMM Jetpack, but at some point, we've all said it. I created the PMM Jetpack to give founding and solo PMMs a starting point. Templates, playbooks, and inspiration to help them escape...
PMM Files # 117 – Flush the Competition, Launching Use Cases, and a PMM Penny Drop
File #117 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserGuiding Learn How the Fastest-Growing AI Companies Do Onboarding They onboard millions of users every month and keep them sticky. HOW?? Growthmates and UserGuiding just released a report breaking down the full onboarding experiences of 10 leading AI products, including...
PMM Files # 116 - Handling False Claims, Leading With Your Strengths, and Making Charts Sexy
File #116 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Ahrefs Show Up Better in AI Search Results LLMs don't need to be a black box 🔮 Ahrefs Brand Radar can show you how Google Gemini, Chat GPT, and Perplexity are positioning your product. And when you find you're being left out of AI search results — follow these 10 practical...
PMM Files # 115 – Distraction-Free Pricing, AI Use Cases, and a Hero That Shows and Sells
File #115 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack "I was constantly swamped" This is an actual quote from a member of the PMM Jetpack, but at some point, we've all said it. I created the PMM Jetpack to give founding and solo PMMs a starting point. Templates, playbooks, and inspiration to help them escape...
PMM Files # 114 - Calling BS to Competitors, Not Your Average Case Study, and Putting Pricing in Your Hero
File #114 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence Remove this one HUGE launch headache 😣 Are you scrambling to find testimonials and proof points for your next launch? UserEvidence just broke down how having a smart approach to customer evidence can completely change your launches (and make you a better PMM.)...
PMM Files # 113 - Next Level Logo Bar, Clear Beats Clever, and When Demo and Copy Collide
File #113 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - A Next Level Logo Bar Most...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.