PMM Files 🗂️
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #167 - The Social Proof Use Case, Link Your Differentiation Across Channels, and Pricing as Positioning at it's Best
File #167 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... What kind of PMM leader are you? This free PMM Leadership Assessment takes less than 5 minutes and gives you instant, personalized results. You’ll see where you’re strongest today and where to focus next if you want to grow your impact. → Discover your leadership profile Example #1 -...
PMM Files #166 – Exaggerate the Problem Till It Hurts, Clever Pricing You Can't Leave Alone and The Simple Hero
File #166 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... What kind of PMM leader are you? This free PMM Leadership Assessment takes less than 5 minutes and gives you instant, personalized results. You’ll see where you’re strongest today and where to focus next if you want to grow your impact. → Discover your leadership profile Example #1 -...
PMM Files # 165 - A Penny Drop That Sells and Enables, Turning Community Into Proof and A "Why Now" Problem Section
File #165 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Pricing Page Penny Drop This is a handy penny drop image that helps buyers understand Zapier's platform. In a single diagram, you see all their products, how they work together, and example use cases. It's exactly what a penny drop image should do: give buyers immediate...
PMM Files # 164 - Problem / Solution 1-2 Punch, Kill the Friction on Your CTA and A Sick Penny Drop
File #164 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... What kind of PMM leader are you? This free PMM Leadership Assessment takes less than 5 minutes and gives you instant, personalized results. You’ll see where you’re strongest today and where to focus next if you want to grow your impact. → Discover your leadership profile Example #1 -...
PMM Files # 163 - A Why Us Page That Sells a POV, Three Steps to Get It and The Product Video that Gets to the Point
File #163 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... What kind of PMM leader are you? This free PMM Leadership Assessment takes less than 5 minutes and gives you instant, personalized results. You’ll see where you’re strongest today and where to focus next if you want to grow your impact. → Discover your leadership profile Example #1 -...
PMM Files #162 - Remove the Fear of Switching, A Logo Bar That Works Harder, and Showing Buyers the Math
File #162 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Replace Your Stack in One Image This simple image gets a big point across: You can replace your whole video stack with Descript. Right away, you can see exactly which tools Descript replaces across four capability areas, including Camtasia, Loom, Canva, HeyGen, Veed,...
PMM Files # 161 - Five Product Focused Campaigns Not Tied to a Launch
File #161 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. PMMs often get stuck on the launch treadmill and neglect to promote products, features, or concepts that are already working. This week we're sharing some of our favorite examples of product-focused campaigns. Let's get to it... Example #1 - Name the Problem and Market the Differentiator Klue, like every...
PMM Files #160 - Five ways to tackle persona-based messaging
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. This week we're talking about persona-based messaging. How to speak clearly to the right buyer and handle multiple market segments or personas on your website, without making it feel like one big mess of blended messaging. Let's get to it... Example #1 - Rig Owns Their Complexity Most companies are afraid...
PMM Files #159 - Five buyer enablement examples you'll want to steal
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. This week we're featuring five examples of great buyer enablement. One of the easiest things for your buyers to do, is nothing at all. So any doubt, fear, or unanswered questions that cause even the smallest amount of friction can be disastrous for your conversion rate. See how companies are focusing on...
PMM Files # 158 - Five "How it Works" to Save
File #158 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.This week, we focus on "How it Works." Those pages, sections, or images that help buyers quickly grasp what your product does, and how they use it. Let's get to it... Example #1 - Three Steps. Zero Questions. I love it when a "How it works" section can be distilled down to three simple steps. Ruul does a...
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.