PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files # 114 - Calling BS to Competitors, Not Your Average Case Study, and Putting Pricing in Your Hero
File #114 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence Remove this one HUGE launch headache 😣 Are you scrambling to find testimonials and proof points for your next launch? UserEvidence just broke down how having a smart approach to customer evidence can completely change your launches (and make you a better PMM.)...
PMM Files # 113 - Next Level Logo Bar, Clear Beats Clever, and When Demo and Copy Collide
File #113 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - A Next Level Logo Bar Most...
PMM Files #112 – No-BS Product Descriptions, Laser-Focused Testimonials, and the JLO of Homepage Heros
File #112 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Ahrefs Want to see what LLM chatbots are saying about your product? My friends at Ahrefs let me try their new Brand Radar tool that lets you analyze AI search results for mentions of your product. It's a potential gold mine for competitive and market research. → Watch my...
PMM Files #111 - Just Add Zero, Seriously Big Proof, and Customer Evidence in Your H1
File #111 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence Tired of the endless hunt for customer proof points? UserEvidence created a three-part guide breaking down how to build a scalable customer evidence program. From finding gaps, to sourcing an endless supply of customer proof points, to making it work across...
PMM Files #110 – Positioning That Clicks, Comparisons You Can See, and How To Pitch Consolidation
File #110 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The library of Examples, Templates, and Playbooks essential for Founding PMMs "A straight-up goldmine for founding and solo PMMs" "everything you need to kick ass as a product marketer." "The playbooks, templates, and examples it offers are incredibly detailed, top-notch, and ready to...
PMM Files #109 - Crawling out of the Wrong Category, and a Page for Each ICP
File #109 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Speaking to Multiple Personas...
PMM Files #108 – FUD Removers, Interactive Hero Images and a New Standard for Demo Centers
File #108 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - The New Standard For Demo...
PMM Files #107 – Super-Specific Messaging, Pricing Hints, and a Page for Every Segment
File #107 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence Tired of creating case studies that gather dust? You slave away to find case studies, testimonials, and proof points that just sit on a shelf. It's time to change that. UserEvidence is sharing every secret for how to conduct crazy-effective surveys, mine them...
PMM Files #106 – Showcasing Real Customer Examples, Differentiation in One Image, and Imagining the Mess
File #106 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Ahrefs Find Your Competitive Messaging Gaps Want to see how Ahrefs’ Competitor Analysis tool can help you improve your messaging and spot opportunities to better market your existing product capabilities and use cases? → Learn this one useful trick Example #1 - Showcase...
PMM Files #105 - Turning a Weakness Into Your Biggest Strength, Problem POVs, and A+ Launch Posts
File #105 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - The Before and After Slider...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.