PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #148 – How To Fight a Feature War, a Rockin’ How It Works, and the World’s Smartest Popup
File #148 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Camp What kind of PMM leader are you? Take this free, 5-min PMM Leadership Assessment See where you’re strongest today and how to grow your impact Discover your leadership profile, results delivered instantly Example #1 - How to Fight a Feature War This section on...
PMM Files #147 – Not For Everyone, Setting The Scene, and Letting Customers Do The Explaining
File #147 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Camp What kind of PMM leader are you? Take this free, 5-min PMM Leadership Assessment See where you’re strongest today and how to grow your impact Discover your leadership profile, results delivered instantly Example #1 - Show Your Product Where It Works Struggling to...
PMM Files #146 - Challenge Campaigns, Making Progress Relevant, and a POV That Doesn’t Fizz Out
File #146 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Make Customers Care About Your Board Slides Customers don't care about the progress update you give your board. But Starlink’s 2025 Progress Report is different. They know customers care about one thing more than anything else - coverage. They frame every stat, expansion,...
PMM Files #145 – Name The Pain, Beehiiv's Retention Hack, and A POV That Plants a Flag
File #145 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...
PMM Files #144 – Cinematic Case Studies, Record Breaking Use Cases, and A Snarky CTA
File #144 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...
PMM Files #143 - A Strong POV, Letting AI Sell For You, and A Little Proof Goes a Long Way
File #143 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...
PMM Files #142 – Our Top 10 Examples of 2025 👑
File #142 - Web Version | Subscribe | Past Examples Read Time: 5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. With 2025 wrapping up, we raided the Jetpack and pulled our favorite 10 product marketing examples of the year. Think we missed one? Hit reply and tell us your favorite example of 2025! Oh, and Happy Holidays! 🥂 Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of...
PMM Files #141 – The Right Way To Compare, Pricing Enablement, and an Unlikely Niche
File #141 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #140 - Naming The Old Way, Teaching That Sells, and Making the Switch a Piece of Cake
File #140 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Foundry 🔥 You Don't Have to Build Your PMM Function Alone Join the PMM Foundry — a group coaching program for founding and solo PMMs who want veteran guidance and peer support in their journey to build a high-impact product marketing function. → Apply Now, next...
PMM Files #139 – How To Create a Category, One Clear Differentiator, and Naming the Elephant
File #139 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserGuiding Get 40% off UserGuiding with "PPMM40" Start elevating every product interaction with UserGuiding. This holiday season, unlock smoother onboarding, richer in-app guidance, and effortless self-serve support, all at 40% off. Available until Dec 22nd on the monthly...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.