PMM Files ποΈ
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #181 β Writing Problems Like a Customer, Industry-Specific, and an Old School Campaign
File #176 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 β New Tools Need a How it Works If your product is new to a market, or very different from the status quo in your category, your homepage should focus on how it works. Don't rush to focus on differentiators or key features, if the majority of people who land on your site won't...
PMM Files #180 β Short Narratives, FAQs, and How To Handle Platform Pivots
File #176 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 β Narrative in 80 Words or Less A lot of people think their strategic narrative needs to be long. That's not true. In fact, the quicker you can your story, the better. Take a look at this simple section on heyclicky's website, called: "The Dream" In under 80 words they share:...
PMM Files #179 - Demo in a LinkedIn Carousel, Launching Paper, and The Human Side of AI
File #176 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Droppin' Products Hereβs how to build a...
PMM Files #178 β Radically Different, Problems With Proof, and a Chart Goes a Long Way
File #177 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - A+ Hero Messaging Here's some solid hero...
PMM Files #177 - The Integration Page That Connects, A Hero That Gets to the Point and Powerful Vertical Positioning
File #177 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - The Integration Page That Connects The...
PMM Files # 176 - Ideas to Assets in Four Steps, Social Proof With a Theme and The Problem Section That Tells a Story
File #176 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Social Proof With a Theme Surreal is a...
PMM Files #175 - Name The Tier for Your Buyer, One Difference, Clearly Shown and Build a Comparison Report
File #175 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Name The Tier for Your Buyer This is a...
PMM Files #174 - Change Positioning with the Times, Show, Don't Tell and Three Words, Three Benefits
File #174 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Change Positioning with the Times This is...
PMM Files #173 - Use an Anchor to Introduce the New, Making the "Why Now" Undeniable and Talk to an Engineer, Not a Salesperson
File #173 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Use an Anchor to Introduce the New...
PMM Files #172 - Proof + Positioning, How to Show You're Safe and Testimonials to Prove a Point
File #172 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Startup, Base, and Growth Plans) β for life! β Let's talk Example #1 - Proof + Positioning You.com created this...
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.