PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #153 – 5 small pricing page ideas that can make a BIG impact 💰
File #153 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. In this issue, we’re trying something a little different — a full issue focused on pricing pages. If you like this more focused format, please let us know! Alright, let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili...
PMM Files #152 – Use Cases on Steroids, Numbers Talk, and a Product Campaign at Your Door
File #152 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #152 – Fighting the Noise, Platform Pricing Done Right, and Showing Your Output
File #152 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #151 – The Pricing Page That Positions, A How It Works That Works and A Use Case Video Launch Tease
File #151 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #150 – How To Pick a Fight, From Point Solution to Platform, and an Updates Page Worth Copying
File #150 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files # 149 – A Poster That Moved Me, Creating Authority, and a Hero That’s Got Mojo
File #149 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #148 – How To Fight a Feature War, a Rockin’ How It Works, and the World’s Smartest Popup
File #148 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #147 – Not For Everyone, Setting The Scene, and Letting Customers Do The Explaining
File #147 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... The video team behind the fastest growing tech brands Videodeck is the creative team behind PMM teams at Mercury, Chili Piper, ActiveCampaign and 100+ more. They plug directly into your product marketing and content team to turn launches, campaigns, and content into video that drives GTM...
PMM Files #146 - Challenge Campaigns, Making Progress Relevant, and a POV That Doesn’t Fizz Out
File #146 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Make Customers Care About Your Board Slides Customers don't care about the progress update you give your board. But Starlink’s 2025 Progress Report is different. They know customers care about one thing more than anything else - coverage. They frame every stat, expansion,...
PMM Files #145 – Name The Pain, Beehiiv's Retention Hack, and A POV That Plants a Flag
File #145 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Jetpack Don’t Start 2026 From Zero January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems. The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples — so you’re...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.