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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - A Juicier Apple

Here's a great side-by-side comparison, showing the old way vs. the new way.

Juicy, a battery health app for Apple products, comes out of the gate by naming the problem they solve: Your native Mac battery alerts are limiting and annoying.

Then, a simple side-by-side shows how your life is better with them. Without Juicy, macOS alerts you at 10% and 5%. With Juicy, you set as many alerts as you want, at any level.

Each frustration of the status quo, finally fixed ✅

​→ See what it's like with Juicy​

Example #2 - Walking the FUD Lines

This section on Lumo's homepage not only highlights examples of what their irrigation automation solution can detect - but also the risks associated with manual irrigation.

They show 10 practical issues growers would never catch "walking the lines." Things like line leaks, clogged filters, and closed manual valves.

Buyers immediately see what's at stake by continuing to do things the old way.

​→ See how Lumo waters the FUD​

Example #3 - A Transfer of Enthusiasm

Every case study, testimonial, and customer video transfers someone’s enthusiasm for your product, to someone else.

Omarchy, a new Linux operating system, coins this idea and brings it to life with UGC-style videos on their website.

The best way to promote your product is often showing how people outside your company use it and react.

These videos show why others get excited about Omarchy, and that kind of excitement is contagious.

​→ Get enthused by Omarchy​

Example #4 - Butter Up Your Personas

ButterDocs does a great job getting super specific about who they are for and why those personas should love them.

In the hero, you see who they serve: students and academics, fiction writers, content writers, marketing teams, and lawyers.

Click one and you navigate to killer persona pages featuring personalized messaging, use cases, and language that resonates with that audience.

If you serve multiple audiences, this is a good example to follow.

​→ Check out ButterDocs' persona pages​

Example #5 - A Home for Everything New

Dia, the AI browser, ships fast. We're talkin' weekly.

It's too much to launch everything individually, so it publishes Dia Lately: one page, organized by theme, highlighting what’s new and crediting the people who built it.

It's a great way to bring structure to a dizzying release schedule, with messaging you can repurpose for emails, in-app messages, and sales enablement.

​→ See what Dia's been up to lately​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Wiser Solutions​
• ​Founding Product Marketing Manager @ Synthpop​
• ​Director of Product Marketing @ Quandri​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​When It's Time to Leave - Simon Sinek explains how to know when it's time to move on.
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2. ​Find the Right Job to Be Done - Jeroen Coelen discusses how we often don't go deep enough on finding the right JTBD, and what to do instead.
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3. ​A Different Way to Tier - Logan Hendrickson illustrates an approach to tiering launches that cuts through the noise.

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​Jason and Aubrey​
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