PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #126 - Different is Better, No Gotchas, and Nothing But a Tin Can
File #126 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Courageous Careers Starting a new PMM job and feeling overwhelmed? You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my friend Yi Lin’s 30/60/90 checklist: the go-to playbook to help you turn overwhelm...
PMM Files #125 – Analogies, Trend Positioning, and the Right Way To Market Your Trial
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: {Sponsor Name} Learn positioning, messaging & storytelling with Emma Stratton Make your product’s value clear and compelling with hands-on training from Emma Stratton. Collaborate live with PMMs and founders, workshop your own product messaging, and get a 1-on-1 with Emma....
PMM Files #124 - Naming The Problem, Making Less Money, and an Early Access Masterclass
File #124 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: PMM Camp Tired of being told PMM is “hard to measure”? The Product Marketing KPI Toolkit helps you prove your impact with metrics your leadership will actually care about. Created by Tamara Grominsky, it helps you measure what matters — with templates, dashboards, and...
PMM Files #123 – Know What You Pay, Mapping Customers, and a Logo Bar You Can Trust
File #123 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: We're Not Marketers Are Product Marketers, Actually Marketers? 💀 If you haven’t heard of We’re Not Marketers, consider yourself lucky. This band of PMMisfits keeps trying to convince me that Product Marketing isn’t Marketing. They’ve even weaponized podcast hosting and...
PMM Files #122 – Pricing Research Done for You, the Pinks Promise, and Who Do You Serve?
File #122 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The Product Marketer Practical insights for every level of PMM The Product Marketer is a weekly newsletter by Rory Woodbridge for PMMs who want to get better at the craft. Each post shares sharp thinking on a range of topics, including positioning, messaging, launches, and...
PMM Files #121 – Generous Pricing, Changing Market Perception, and the Immersive Hero Demo
File #121 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Logan PMM Most B2B product pages kinda suck. But they really matter. They’re often your most-visited page by high-intent visitors, and small improvements can boost conversions. My friend and fellow PMM Logan Hendrickson made a free product page checklist to help you quickly...
PMM Files #120 – Grandpa’s Social Proof, Cutting Through AI Hype, and a Problem Section Written by Customers
File #120 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Healthy Competition Join the Home Base for Competitive Intel Pros Healthy Competition is a community where 100+ of the world's leading Competitive Intel practitioners connect, learn, and share the tactics that help their companies win. → Join Today Example #1 - Customer...
PMM Files #119 – Don’t Get Conned, Selling the Switch and Fin Leaves the Nest
File #119 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Boring Products, Fun Ads Make B2B ads that don’t bore readers to sleep My friend Shlomo Genchin created Boring Products, Fun Ads. It’s a course packed with step-by-step recipes and AI prompts for creating B2B ads that get noticed. 350+ marketers from companies like Apple,...
PMM Files #118 – Public-Facing Roadmaps, Founder Storytelling, and the WebMD of Problem Sections
File #118 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack "I was constantly swamped" This is an actual quote from a member of the PMM Jetpack, but at some point, we've all said it. I created the PMM Jetpack to give founding and solo PMMs a starting point. Templates, playbooks, and inspiration to help them escape...
PMM Files # 117 – Flush the Competition, Launching Use Cases, and a PMM Penny Drop
File #117 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserGuiding Learn How the Fastest-Growing AI Companies Do Onboarding They onboard millions of users every month and keep them sticky. HOW?? Growthmates and UserGuiding just released a report breaking down the full onboarding experiences of 10 leading AI products, including...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.