PMM Files 🗂️
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #104 - Marketing What’s on the Shelf, Founder Show and Tell, and Screenshots With a Demo Feel
File #104 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. → Get the Jetpack Example #1 - Founder Show and Tell This is...
PMM Files #103 - Founder Positioning, Category Comparisons, and How To Write a Newsletter Ad
File #103 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Get the State of the Founding and Solo PMM Report 📈📊 We surveyed ~200 Founding and Solo PMMs to help you understand how you stack up with your peers when it comes to compensation, projects, tools, priorities, and more. → Get the full report Example #1 - Speaking Your...
PMM Files #102 - Urgency With Images, Cost-Plus Pricing, and Showing Consolidation Benefits
File #102 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: UserEvidence has helped send thousands of customer surveys. So they thought it was time to share their best-performers. 7 plug-and-play templates backed by 10+ years of survey design experience. → Grab Their 7 Best Survey Templates for Free Example #1 - Creating Urgency...
PMM Files #101 - Punching Up, Anchoring in Use Cases, and Marketing The Problem
File #101 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Anchoring In Use Cases Anchor's homepage does a great job communicating what the company does using...
PMM Files #100 - How to Sell A Platform, No-Fluff Hero, and Never Leave NYC
File #100 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - How to Sell a Platform Platform plays are tough if you don’t guide prospects to the right starting...
PMM Files #99 - Simple Pricing, Killer Product Content, and A Demo That Speaks Volumes
File #99 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Pricing Made Simple Odoo is quietly killing it with one of the simplest pricing models in B2B SaaS....
PMM Files #98 - Demos in the Wild, You Don’t Need a Launch, and Clay’s Not for Everyone
File #98 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: Want to increase conversions across your PLG funnel with interactive demos and in-app guides? UserGuiding and Navattic are hosting a webinar next Thursday breaking down the PLG funnel and how to activate users at every stage. → Learn more and register Example #1 - Have Your...
PMM Files #97 - Selling Investors vs Buyers, Competitive Positioning Masterclass and Calling Out The Incumbent
File #97 - Web Version | Subscribe | Past Examples Read Time: 3.4 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack This 4,627 word playbook with examples, wireframes, and ready-to-use templates is part of my premium resource library for founding and solo PMMs. → Join the Jetpack Example #1 - Selling Investors vs Buyers Too many companies try to craft messaging that...
PMM Files #96 - How to Explain Efficiency, Social Proof that Drives Usage, and a Fire Integrations Section
File #96 - Web Version | Subscribe | Past Examples Read Time: 3.2 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Social Proof that Drives Usage Classy’s research hub is a cool example of social proof. It doesn’t just...
PMM Files #95 - Market Like an Influencer, Odin To The Rescue, and No Fluff “How-To’s”
File #95 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Supported By: The PMM Jetpack Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs. → Join the Jetpack Example #1 - Odin To The Rescue I’m seeing more candid, “office-style” product videos, and I’m here for it. In this...
Every week, I share 5 practical product marketing examples. Your weekly dose of PMM inspiration and practical advice in less than 3 minutes.