PMM Files 🗂️
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #170 - Positioning For the Top 1%, The Hero that Lets You Drive and The New Way of Practice Management
File #170 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - The Aha! Hero Demo Potential buyers want to see,...
PMM Files #169 - Differentiate With Transparency, The Messaging BS Radar and Prove the Mistake, Get a Porsche
File #169 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - Differentiate With Transparency Most companies would...
PMM Files #168 - The Eyebrow That Does Double Duty, Bundle Launches Under One Theme and Sneak the Product Into Content
File #169 - Web Version | Subscribe | Past Examples Read Time: 3.3 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Eyebrow That Does Double Duty See that little pill above the H1? That's what most PMMs call the "eyebrow." And it usually has one job: tell visitors your product category. Something like "Invoicing Software for Small Businesses" But we're seeing more companies, like...
PMM Files #167 - The Social Proof Use Case, Link Your Differentiation Across Channels, and Pricing as Positioning at it's Best
File #167 - Web Version | Subscribe | Past Examples Read Time: 3.6 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - Social Proof That Shows the Use Case GrowthX's...
PMM Files #166 – Exaggerate the Problem Till It Hurts, Clever Pricing You Can't Leave Alone and The Simple Hero
File #166 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - Exaggerate the Problem Until It Hurts Fibbler just...
PMM Files # 165 - A Penny Drop That Sells and Enables, Turning Community Into Proof and A "Why Now" Problem Section
File #165 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - The Pricing Page Penny Drop This is a handy penny drop image that helps buyers understand Zapier's platform. In a single diagram, you see all their products, how they work together, and example use cases. It's exactly what a penny drop image should do: give buyers immediate...
PMM Files # 164 - Problem / Solution 1-2 Punch, Kill the Friction on Your CTA and A Sick Penny Drop
File #164 - Web Version | Subscribe | Past Examples Read Time: 3.7 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - Problem / Solution 1-2 Punch Andercore's homepage...
PMM Files # 163 - A Why Us Page That Sells a POV, Three Steps to Get It and The Product Video that Gets to the Point
File #163 - Web Version | Subscribe | Past Examples Read Time: 3.5 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Work with DemoDash, get 25% off Navattic Starting to look at interactive demo platforms? Kickstart your demo project with DemoDash and get 25% off your Navattic subscription (Base and Growth Plans) — for life! → Let's talk Example #1 - Three Steps to Get It UnSiloed's "How It Works"...
PMM Files #162 - Remove the Fear of Switching, A Logo Bar That Works Harder, and Showing Buyers the Math
File #162 - Web Version | Subscribe | Past Examples Read Time: 3.8 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. Let's get to it... Example #1 - Replace Your Stack in One Image This simple image gets a big point across: You can replace your whole video stack with Descript. Right away, you can see exactly which tools Descript replaces across four capability areas, including Camtasia, Loom, Canva, HeyGen, Veed,...
PMM Files # 161 - Five Product Focused Campaigns Not Tied to a Launch
File #161 - Web Version | Subscribe | Past Examples Read Time: 3.9 minutes Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week. PMMs often get stuck on the launch treadmill and neglect to promote products, features, or concepts that are already working. This week we're sharing some of our favorite examples of product-focused campaigns. Let's get to it... Example #1 - Name the Problem and Market the Differentiator Klue, like every...
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.