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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Pricing Made Simple

Odoo is quietly killing it with one of the simplest pricing models in B2B SaaS.

Their platform is huge (we're talking close to 50 apps), but their pricing is surprisingly simple.

You get all apps for one monthly user fee.

But your first app is free!

A brilliant way to bring users into your ecosystem when your value prop is breadth over depth.

​→ See Odoo's pricing page​

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Example #2 - A Demo That Speaks Volumes

Bland makes it simple to integrate AI phone agents into your business.

Don’t believe them?

Just enter your phone number in their homepage hero, and one of Bland's agents will call you instantly. You'll see first-hand how amazing their AI callers are 🤯.

Talk about putting your money where your mouth is.

​→ Hear Bland's demo in action​

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Example #3 - Be Essential

Selling a job is like selling a product. You need to differentiate the opportunity to attract interest.

The Toronto Transit Commission (TTC) did this perfectly in a recent recruitment campaign.

Every poster focuses on one key message: "BE ESSENTIAL"
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Working with the TTC isn't just a job. You're an essential part of a transit system that makes one of the biggest cities in the world tick.
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That's a unique benefit few jobs offer.

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Example #4 - Killer Product Content

I’d love to see more content like this.
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High-quality walkthroughs of real product use cases and how-tos.
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It feels like content marketing, but it’s really just a killer product explainer.
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No launch necessary. People are out there looking to learn about your product. Make it easy for them.

​→ See Klue's killer product content​

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Example #5 - From Daunting to Done

No one likes the idea of making a will, but Willful makes it easy.

In just eight words, they capture the pain of creating wills and show how their product helps navigate the emotionally charged task.

Top marks for this subway ad.

​→ See how Willful makes wills simple​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Foureyes​
• ​Product Marketing Specialist @ Orchestry​
• ​Senior Product Marketing Manager@ Buildkite​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​How to Approach Pricing – John Kotowski shares a practical framework for tackling pricing projects with structure and clarity.
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2. ​What Makes a Great B2B Case Study – Meisha P breaks down the key qualities that turn case studies from forgettable to powerful.
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3. ​Stop Gating Your Demos – Ungated demos are on the rise, but not everyone’s convinced. Kyle Lacy shares key facts to help you make the case to your boss.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!