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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Supported By:
Meet DemoDash, a Navattic agency
I'm betting big on interactive demos this year and launching an agency that's 100% focused on making them your top product marketing asset.
If you're a current (or future) Navattic customer and want to do more with interactive demos in 2025, let's talk.
​→ Learn more at demodash.agency​
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Example #1 - AI With Personality
Meet Mike and Alice.
11x doesn’t just offer AI sales agents—it gives them personalities.
Instead of talking about software, their site describes these agents like real people providing a service.
It’s a clever way to make AI feel more relatable and human. Could this be the future of AI messaging?
​→ Get to know Mike and Alice​
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Example #2 - Wealthsimple’s Decade in Review
Wealthsimple’s year in review wasn’t just about 2024. They reflected on the last decade of innovation and showed how far the company has come.
Check out that progress and growing innovation momentum! It’s a brilliant way to showcase their commitment to delivering more, faster.
Anyone who sees this can feel confident Wealthsimple is working hard for customers.
​→ See Wealthsimple's decade of innovation​
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Example #3 - Global Social Proof
Dub needs to convince enterprise customers its open-source link management solution is secure at scale.
To do that, it highlights the massive volume of customers, links, and clicks it manages globally.
The real-time visual—a map of link clicks lighting up worldwide—is a powerful and engaging form of social proof.
​→ Check it out on Dub's homepage​
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Example #4 - How Wix Works
Wix’s new homepage does a fantastic job showing how to use their product, step by step.
Each section walks you through building a website: start with AI, pick a template, customize it, add eCommerce or custom domains, then launch, manage, and grow.
It's all laid out in a logic flow where each section answers the questions "what next?"
​→ See how Wix works​
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Example #5 - The TCO of a Mac?
I never thought I’d see the day—Apple making a case for total cost of ownership vs. PCs, backed by Forrester.
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It just goes to show, even Apple needs to justify its prices and prove where a higher cost delivers greater value.
​→ Check out Apple's TCO ad​
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
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​Find More Founding PMM Jobs ↗️​
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3 More Things
Three articles, posts, or tools you should add to your swipe file.
- ​Drive Growth With The AARRR Framework - Helio shares Nadini Matkar’s breakdown of the AARRR Framework (a model for tracking user journey stages to optimize business growth) using Netflix as an example.
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- ​The Ultimate Learning Collection for SaaS Leaders - Richard Blundell shares a powerful collection of GTM resources to help you become a more strategic GTM leader.
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- ​2025 PMM Predictions - 2025 might be the biggest year yet for PMM. Axel K explores predictions every PMM should start thinking about.
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What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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- ​Get the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs.
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- ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!