Read Time: 3.4 minutes
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Supported By:
The PMM Jetpack
Get Access to my premium resource library with templates, playbooks, examples, and inspiration for founding and solo PMMs.
→ Join the Jetpack
|
Example #1 - Simpplr's Big Flex
Say what you will about waves and quadrants, but they still matter to many enterprise buyers.
So when Simpplr won the leader spot in all three — you know they had to let people hear it.
This ad is major validation flex that any enterprise buyer can send to their boss. And the CTA is great: "Discover Why"
→ See Simpplr’s powerful proof
Example #2 - Clear and Simple Differentiation
This ad works for one simple reason: in a single glance, you know exactly what the company does and why they’re different.
Spotted on the Toronto subway, it’s perfect for the channel — short, clear, and compelling.
There’s no confusion about why someone would choose this company for buying and selling real estate.
2% commission. It’s even right in their name!
→ Check out their website, or go ride the Toronto subway.
Example #3 - Objection Handling Hero
Objection handling is most effective when it’s proactive.
Slite does this immediately in their homepage hero.
By addressing a common concern—“there is no learning curve”—they speed up the sales process and reassure new potential buyers upfront.
→ See Slite’s objection-handling H1
Example #4 - Fun and Tactile Problem Section
This problem section is effective, entertaining, and unique. It captures the frustration marketers face when creating ads.
A video shows exactly how the product solves the issue, and the interactive box beside it offers a fun, tactile way for buyers to engage.
I haven’t seen anything like this before.
→ Play with Foreplay’s problem section here
Example #5 - A Product Page Disguised as TOFU Content
This landing page feels like a top-of-funnel piece of content, but it's actually an impressive blend of demand gen, content, and use case marketing.
It’s packed with useful, data-backed tips on improving form performance — the exact use case being highlighted.
And all of the CTAs lead to one thing: signing up for Typeform.
→ See how Typeform’s blends TOFU and BOFU
Never start from scratch again
Stop staring at a blank page. Get every resource you need for your next launch, campaign, or messaging project.
→ Get the PMM Jetpack
|
Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
Find More Founding PMM Jobs ↗️
3 More Things
Three articles, posts, or tools you should add to your swipe file.
- Customer Impact Scores - Emily Pick discusses how Clari uses customer impact as method of measuring the significance of smaller launches that have a big impact on retention.
- Launches Are The First Milestone - Aatir Abdul Rauf explains why a product launch should NEVER be the end goal — just the first milestone of executing a go-to-market plan.
- Messaging is NOT Copywriting - Yi Lin Pei explains why these two things are not the same, but they do share a lot in common.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
Jason and Aubrey
Say hi on LinkedIn!