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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 – Narrative in 80 Words or Less

A lot of people think their strategic narrative needs to be long.

That's not true. In fact, the quicker you can your story, the better.

Take a look at this simple section on heyclicky's website, called: "The Dream"

In under 80 words they share:

• the shift in the market
• what's wrong with the current way
• their opinion on what the ideal solution needs

​→ See what heyclicky's been dreaming up ​

Example #2 – Try This in Your Onboarding

ScoreApp has this really great product onboarding step that I don't see other companies doing.

Before they drop you into the product, they first ask you to join a live group onboarding session.

You see exactly what you'll learn, but what's even better, is that they include social proof from past customers that went through the session.

Social proof to make you take the onboarding call, that's awesome.

Example #3 - Turn Your Hero Into a Demo

Check out this custom interactive demo that EVpin built into their homepage hero.

You can toggle between two main product capabilities. Evaluating EV station locations, or looking for the best possible locations.

You can click anywhere in the interactive map on the right and see what the real product experience would feel like.

Instantly, you get it 🤯

​→ Give it a try​

Example #4 - Marketing Major Platform Changes

How do you handle marketing major pivots in you product?

This is something we've seen happening a lot with AI. Companies moving to chat-based interfaces or agentic workflows that dramatically change their product.

It can be jarring for existing customers to see your product change overnight, so how do you handle the transition?

I like what Glide is doing here, with Glide Classic and Glide OS. Customers can move to GlideOS, which is built for the "AI era" or stick with Glide Classic, which is their original platform for turning a spreadsheet into an internal app.

I love the dropdown over their logo, allowing you to switch between dedicated homepages for each product.

​→ Which version are you choosing?​

Example #5 - Answer Every Question

I think, sometimes, we overcomplicate marketing when it can be as simple as just answering questions.

FAQ pages can be super valuable, especially today when more and more people are using AI to research products.

Check out Strawberry Browser's "Answers" page. They answer 53 common questions from buyers, but also link to 154 other buyer guides, playbooks, and articles explainer how to use their product by persona.

It's one of the most in-depth FAQs I've ever seen.

​→ Have questions? They've got answers​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Founding Product Marketing Manager @ Granted​
• ​Founding Product Marketing Manager @ Valerie Health​
• ​Founding Product Marketer @ Tamarind Bio​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​How unique is your messaging? - Use Wynter's Sameness Checker to see how unique your website messaging is compared to competitors.
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2. ​How to choose which problems to solve - Tamara Grominsky shares a framework for becoming more strategic as a PMM.
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3. ​How to structure AI pricing - Kyle Poyar breaks down how to structure AI pricing so customers will buy AND use your product.

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​Jason and Aubrey​
​Say hi on LinkedIn!