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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - A+ Hero Messaging

Here's some solid hero messaging from Code Rabbit.

They first hit you with some narrative:

"The future isn't writing code. It's reviewing, prioritizing, and securing it."

Then their subtext gets specific on the problem they solve, and how:

"AI-driven code now outpaces human capacity. We help teams ship code, not surprises."

Finish with images that show off the product, and you've got a 9/10 hero.

​→ Check out Code Rabbit's hero messaging​

Example #2 - Something Radically Different

This is a great example of radically different positioning inside the automative category.

Meet Amble. It's slow, it's not safe, it doesn't shelter you from the elements. And that's how they want it.

They're creating a new type of vehicle, and it's clear they know who it's for, how it should be used, and even where it should be sold.

​→ Would you buy one?​

Example #3 - Proof There's a Problem

You don't see this very often.

A problem section that actually uses data and social proof to back it up.

I like it because, as a buyer, it gives me confidence in knowing that I'm not the only one with this problem. Lots of other people have it too.

If you're working on your problem section, ask yourself:

Do we have any quotes or even publicly available data points that we can use as proof?

​→ See how RGE uses proof in their problem section​

Example #4 - Show People What They Can Build

This is probably one of the most detailed use case collections I've come across.

Rerun makes it easy for engineers to record and view robot and AI sensor data. Something like that could be used in a million different ways.

So they created an example section on their website that shows off dozens of real examples of how people have applied their technology. And it's awesome.

Way over my head, but for their target audience, I'm sure this sparks all kinds of ideas for how they would use this product. And that's the goal.

​→ See what you can build with Rerun​

Example #5 – A Good Chart Goes a Long Way

Surreal is a cereal brand that differentiates by having more protein and fibre, less sugar, and better value than any alternative.

They could simply tell you this, but I think the way they use data and charts is super effective.

In one second, you can see it has way more protein than eggs and close to 10x less sugar than putting jam on your toast.

SO much information packed into a simple visual. I love it.

​→ Check out the SUGAR-O-METER​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Founding Product Marketing Manager @ Tailr​
• ​Founding Product Marketing Manager @ Comp AI​
• ​Product Marketing Lead @ Code Metal​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​A leadership team of all PMMs?? - Tom Mansfield explains why having a marketing leadership teams of all former PMMs gives them a unique edge.
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2. ​Can't get agreement on messaging? - Check out David Tibbitts' trick for mocking up launch copy in a way that guides better internal discussions.
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3. ​How to handle "not interested" - ClickUp's Head of Finance Ops shares his opinion on what reps should NOT do when a buyer responds "not interested."

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​Jason and Aubrey​
​Say hi on LinkedIn!