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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - The Integration Page That Connects The Dots

How you integrate with other tools is one of the most important questions in a buying process. Lattice removes integration FUD with their integration hub.

Their main page is organized by category: communication tools, HRIS systems, MCP integrations, productivity tools.

But look at what happens when you click into a specific integration. You see exactly what the integration does, if there is a cost impact, and how data flow works.

​→ See how Lattice masters the integration page​

Example #2 - A Hero That Gets to the Point

A homepage hero should communicate what your product is, who it's for, and what it does. Rivet, a tool that lets designers generate and compare dozens of design directions from their coding agents, nails this.

Their homepage features one headline and a short description that hits all the marks: "Explore dozens of design directions from your agent." The sub-copy adds the who: designers building software.

You even get an interactive demo below the copy. That's a 1-2 punch worth emulating.

​→ Check out Rivet's homepage hero​

Example #3 - Three Capabilities, Three Scenarios

Heyclicky's feature section does a great job showing its product capabilities through the lens of real scenarios.

• Heyclicky can draw on your screen and teach you → "Heyclicky, help me make a music video on flstudio."
• You can circle things on your screen to give it context → "Heyclicky, what's this muscle called?"
• You can spawn agents with your voice → "Heyclicky, find 10 tiktok creators perfect for my business."

Short copy, real situations, and specific benefits tie everything together.

​→ See how you can use Heyclicky​

Example #4 - Powerful Vertical Positioning

Teak is a CRM built specifically for free-to-play mobile games.

Right on their homepage they call it out, and this changes everything about the expectations of their product. Immediately you see they don't compete with Salesforce or HubSpot.

How? Teak handles things traditional CRMs would never think about. Real-time triggers, personalized rewards, daily sends, without breaking your game loop.

That's the beauty of positioning and picking a specific niche. It not only makes your messaging stand out, it forces your product to differentiate.

​→ 'Teak' at their positioning​

Example #5 - When Use Cases Do the Selling

AgentWorks' homepage has a great use case section. For a horizontal product that could be used in hundreds of ways, it outlines specific scenarios to help buyers "get it."

Instead of just claiming the product works for everything, they show it. Prompts, outputs, and sources across 11 specific workplace situations.

For buyers wondering "will this actually work for my use case?", seeing it handle real problems is more convincing than any feature list.

​→ See AgentWorks' use case section​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Director @ Procurify​
• ​Product Marketing Lead @ Nash​
• ​Head of Product Marketing @ Legion Intelligence​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Known When To Go - Brandon Redlinger breakdown how to know when its time to move on and look for something new.
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2. ​The No Decision Fallacy - Jason Wooten on why "closed lost to no decision" usually means it wasn't a priority, not that your pitch didn't land.
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3. ​What PMMs Want From Roadmaps - Erik MacKinnon breaks down survey data from 100 PMMs on what they'd change about roadmap decisions.

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​Jason and Aubrey​
​Say hi on LinkedIn!