Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #177 - The Integration Page That Connects, A Hero That Gets to the Point and Powerful Vertical Positioning
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Example #1 - The Integration Page That Connects The Dots
How you integrate with other tools is one of the most important questions in a buying process. Lattice removes integration FUD with their integration hub.
Their main page is organized by category: communication tools, HRIS systems, MCP integrations, productivity tools.
But look at what happens when you click into a specific integration. You see exactly what the integration does, if there is a cost impact, and how data flow works.
A homepage hero should communicate what your product is, who it's for, and what it does. Rivet, a tool that lets designers generate and compare dozens of design directions from their coding agents, nails this.
Their homepage features one headline and a short description that hits all the marks: "Explore dozens of design directions from your agent." The sub-copy adds the who: designers building software.
You even get an interactive demo below the copy. That's a 1-2 punch worth emulating.
Teak is a CRM built specifically for free-to-play mobile games.
Right on their homepage they call it out, and this changes everything about the expectations of their product. Immediately you see they don't compete with Salesforce or HubSpot.
How? Teak handles things traditional CRMs would never think about. Real-time triggers, personalized rewards, daily sends, without breaking your game loop.
That's the beauty of positioning and picking a specific niche. It not only makes your messaging stand out, it forces your product to differentiate.
AgentWorks' homepage has a great use case section. For a horizontal product that could be used in hundreds of ways, it outlines specific scenarios to help buyers "get it."
Instead of just claiming the product works for everything, they show it. Prompts, outputs, and sources across 11 specific workplace situations.
For buyers wondering "will this actually work for my use case?", seeing it handle real problems is more convincing than any feature list.
The Coaching Program for Building Your PMM Function and Career
The PMM Foundry is a group coaching program for founding and solo PMMs.
Those of you doing it on your own, without a mentor, a peer group, or indication that you're βdoing things right.β
Itβs not another course, or a series of packed webinars.
This is an intimate, 12-week cohort where you and 5-7 other PMMs will go deep on building your product marketing function, establishing core frameworks and processes, and handling the challenges that come with it.
After 12 weeks, youβll leave with a better understanding of the product marketing function, plus templates and frameworks youβll feel confident using.
More importantly, youβll have a safe space to get feedback, workshop ideas, validate your thinking, and connect with other like-minded PMMs in the same situation as you.
The next cohort kicks off the week of September 7th. Itβs intentionally kept to a small number of members (5-8), so apply now to secure your spot.
Three articles, posts, or tools you should add to your swipe file.
βKnown When To Go - Brandon Redlinger breakdown how to know when its time to move on and look for something new. β
βThe No Decision Fallacy - Jason Wooten on why "closed lost to no decision" usually means it wasn't a priority, not that your pitch didn't land. β
βWhat PMMs Want From Roadmaps - Erik MacKinnon breaks down survey data from 100 PMMs on what they'd change about roadmap decisions.
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Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.