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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Social Proof With a Theme

Surreal is a high-protein, zero-sugar cereal for adults.

Their testimonial section isn't just a collection of happy customers. It's curated around a single theme: this is what athletes eat.

Scroll through and you see strongmen, rugby players, Hyrox, nutritionists, and more.

The message isn't just "people love our cereal." It's "the people whose job depends on nutrition trust this product."

​→ See who's eating Surreal​

Example #2 - The Problem Section That Tells a Story

EVpin's problem section is one of the first I've seen that actually tells a story.

Most problem sections only describe how painful the current way of doing things is. EVpin walks you through what can happen when you do things the old way.

By the end, you don't just know the reason why EVpin exists. You feel it.

​→ Let EVpin tell you a quick story​

Example #3 - Release Notes With Intent

Most companies don't think much about how to deliberately organize their release notes.

Payhawk's "What's New" page does something most release hubs don't. It organizes everything for easy understanding.

Filters let you sort by feature type (enhancement or new feature), product area, integration, and date. Each entry has a clear label and follows the same copy structure, so you're never guessing what an update actually does.

The result is a page that's actually useful to browse. It shows what's changed in a specific part of the platform, the scope of recent work, and the difference between a minor enhancement and a meaningful new capability.

​→ See what's new at Payhawk ​

Example #4 - Beyond the Checkmark

Checkly is a code-first synthetic monitoring platform. It lets engineering teams write, run, and deploy application monitors the same way they'd write code.

Their comparison page against Pingdom goes further than most. Typical competitor tables gives you checkmarks and Xs. Checkly's gives you specifics.
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For every feature where Pingdom falls short, they don't just mark it as missing. They show what Pingdom actually does instead.

This is hard to do if you don't have credible information on your competition, but if you do, it's a powerful way to show how you stack up.

​→ See Checkly's Pingdom comparison page​

Example #5 - From Ideas to Assets in Four Steps

Fourmula is an AI platform that generates on-brand product images and short videos for ecommerce brands. No photoshoot required.

Their How It Works section breaks the workflow into four simple steps:

1. Add your products and brand
2. AI generates options
3. Choose the best
4. Export ready-made assets

Each step pairs with a realistic visual showing what the actual product experience will look like.

​→ See how Fourmula works​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Director of Product Marketing @ Pindrop​
• ​Product Marketing Director @ Activate Games​
• ​Product Marketing Manager @ Clubspeed​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​The Upside Down Website Journey - Rob Kaminski breakdown why horizontal products should route prospects to their most specific use case page, not the homepage.
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2. ​Which PMM Environment Fits You Best - Tamara Grominsky outlines how company stage shapes your PMM experience and should influence your next move.
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3. ​The Interview Question You Should Always Ask - Tom Meerstadt shares the question every candidate should ask.

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​Jason and Aubrey​
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