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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Name The Tier for Your Buyer

This is a great example of intentionally naming your pricing tiers.

Delphi knows who they are selling to and how they likely think about themselves.

• Builder is for professionals and creators.
• Scaler for leaders with growing audiences.
• Immortal is for public figures who want to have legacy and be remembered.

Most tier names describe what you get. This names what you want.

​→ See Delphi's pricing page​

Example #2 - One Difference, Clearly Shown

MOD sells a caffeine-free energy drink that uses Modafinil (a caffeine alternative) to deliver up to 12 hours of sustained alertness.

Instead of just saying it, they show the difference in this simple visual.

Anyone can clearly see they won't be on an energy roller coaster if they chose MOD over caffeine alternatives.

​→ See MOD's homepage comparison​

Example #3 - The Hero That Demos

Heyclicky's hero has a collection of mini-demos, hovering around their main explainer video.

It goes against all "normal hero" designs, but focuses on doing one thing really well — actually showing how to use the product.

​→ See heyclicky in action​

Example #4 - Build a Comparison Report

Everyone gets asked how they're better than alternatives. Ivo built a whole report about it.

They tested Ivo against two alternatives for contract review: Claude for Word and a real legal professional.

The methodology is transparent and the results aren't just summary scores. There's side-by-side examples with real text blocks showing what each tool caught and what it missed.

Most comparison content is built to win deals. This one help buyers decide.

​→See how Ivo stacks up​

Example #5 - Walk Buyers Through the Experience

It's impossible for Eight Sleep to let potential buyers experience a real nights sleep using their product. But they've found a cool way around it.

Their product is called the Pod — a system for your bed that controls temperature, adjusts elevation, and tracks sleep throughout the night.

Their How It Works page includes a section that walks you through what happens from the moment you get in bed to the moment you wake up.

Software products can offer interactive demos. Physical products usually can't. Eight Sleep's answer is this walkthrough. By the time you finish it, you know exactly what a night looks like.

​→ Experience a night on the pod​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Director @ Activate Games​
• ​Product Marketing Manager @ Clubspeed​
• ​Founding Product Marketing Manager @ OFFROAD​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Build Your Webinar Deck in Claude — Josh Chronister shows how to use Claude Design to build full webinar decks, speaker notes and all.
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2. ​Choose One or Choose No One - Rob Kaminski breaks down why "partially choosing" your target market is the same as not positioning it.
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3. ​When Launch Speed Outpaces Research - Yi Lin Pei goes deep into why AI makes it easier to ship messaging, but validating it in buyer reality is harder than ever.

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​Jason and Aubrey​
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