Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #175 - Name The Tier for Your Buyer, One Difference, Clearly Shown and Build a Comparison Report
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
β
Join the next Foundry cohort
The PMM Foundry is a group coaching program for founding and solo PMMs. Each 12-week cohort gives you expert guidance, peer support, and proven frameworks to help you build your function with confidence.
Everyone gets asked how they're better than alternatives. Ivo built a whole report about it.
They tested Ivo against two alternatives for contract review: Claude for Word and a real legal professional.
The methodology is transparent and the results aren't just summary scores. There's side-by-side examples with real text blocks showing what each tool caught and what it missed.
Most comparison content is built to win deals. This one help buyers decide.
It's impossible for Eight Sleep to let potential buyers experience a real nights sleep using their product. But they've found a cool way around it.
Their product is called the Pod β a system for your bed that controls temperature, adjusts elevation, and tracks sleep throughout the night.
Their How It Works page includes a section that walks you through what happens from the moment you get in bed to the moment you wake up.
Software products can offer interactive demos. Physical products usually can't. Eight Sleep's answer is this walkthrough. By the time you finish it, you know exactly what a night looks like.
The Coaching Program for Building Your PMM Function and Career
The PMM Foundry is a group coaching program for founding and solo PMMs.
Those of you doing it on your own, without a mentor, a peer group, or indication that you're βdoing things right.β
Itβs not another course, or a series of packed webinars.
This is an intimate, 12-week cohort where you and 5-7 other PMMs will go deep on building your product marketing function, establishing core frameworks and processes, and handling the challenges that come with it.
After 12 weeks, youβll leave with a better understanding of the product marketing function, plus templates and frameworks youβll feel confident using.
More importantly, youβll have a safe space to get feedback, workshop ideas, validate your thinking, and connect with other like-minded PMMs in the same situation as you.
The next cohort kicks off the week of September 7th. Itβs intentionally kept to a small number of members (5-8), so apply now to secure your spot.
Three articles, posts, or tools you should add to your swipe file.
βBuild Your Webinar Deck in Claude β Josh Chronister shows how to use Claude Design to build full webinar decks, speaker notes and all. β
βChoose One or Choose No One - Rob Kaminski breaks down why "partially choosing" your target market is the same as not positioning it. β
βWhen Launch Speed Outpaces Research - Yi Lin Pei goes deep into why AI makes it easier to ship messaging, but validating it in buyer reality is harder than ever.
Share with friends, get rewards
β
Enjoying the newsletter? Send it to a friend β only takes a couple of seconds. Use your unique referral link (below) and earn rewards when they subscribe.
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.