Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #174 - Change Positioning with the Times, Show, Don't Tell and Three Words, Three Benefits
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This is a good example of adapting your positioning to market and competitive changes.
Bubble was an OG no-code app builder before vibe coding. They made building apps easy. Now, the space is crowded with vibe coding tools.
Their positioning? "Build apps, not prototypes".
It addresses the perception that vibe coding tools are great for building apps that look cool, but actually can't scale. A big differentiator for Bubble.
Delphi's doing something unique in their hero. They put real customer examples, right up front.
For a product like theirs, it's a smart play. Anyone considering Delphi wants to see how it works and whether the outputs can be trusted.
Land on the homepage and you see faces you recognize, Guy Kawasaki, Keith Rabois, Ben Greenfield, Lenny Rachitsky. Hover over one, ask a question and see the output live.
Armada builds mobile data centers, letting companies run AI infrastructure in remote or disconnected places. Describing the benefits of this product can be super complex, but they keep it simple.
Three words, three benefits. That's all it takes:
Speed
Scale
Sovereignty
Every word is backed up by a clear explanation that gets to the point. There's even proof to back it up.
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Those of you doing it on your own, without a mentor, a peer group, or indication that you're βdoing things right.β
Itβs not another course, or a series of packed webinars.
This is an intimate, 12-week cohort where you and 5-7 other PMMs will go deep on building your product marketing function, establishing core frameworks and processes, and handling the challenges that come with it.
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Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.