Read Time: 3.4 minutes

Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Proof + Positioning

You.com created this cool comparison matrix to help buyers understand how it stacks up against competitors.

The charts break down performance by capability, search, research, finance research, and lets you hover over any competitor to see how their accuracy and latency stack up against You.com's.

If speed and accuracy matter to you as a buyer, this is competitive research done for you. It's also a powerful way to hit home on your positioning if you've defined the measures by which you do it.

​→ See You.com's benchmarks page​

Example #2 - How to Show You're A Safe Bet

Last week we showed a section on Deepgram homepage, focused on building credibility.

Well, it turns out they have a whole page dedicated to it.

The page is called "Powered by Deepgram." The name alone gives the sense that Deepgram is an industry-standard solution.

It features a mix of logos and testimonials from notable companies, plus facts to prove that a large part of the internet is using Deepgram.

For a product handling sensitive, business-critical data, the biggest barrier to purchase usually isn't the product, it's fear and doubt. This page exists to remove both.

​→ See Deepgram's credibility page​

Example #3 - Testimonials That Prove a Point

Testimonial sections can feel like a grab bag of random testimonials referencing different features or value props.

Inworld is doing something a little different. Every testimonial is focused on one specific claim: their voice AI actually feels human.

Customers from different industries all describe the same thing, that Inworld's AI sounds emotionally expressive and human rather than robotic.

If you have a key differentiator, don't bury it in vague praise. Curate testimonials that prove that specific point.

​→ See Inworld's testimonials​

Example #4 - The Hero That Does the Work

A good homepage hero should make three things clear: who it's for, what it is, and why they should care. Quoti's hero nails all three.

1. The video background shows the who. Home service pros using the app on their phones.
2. The eyebrow and sub-copy explain the what: An all-in-one app for running your home service business.
3. The title and sub-copy deliver a clear benefit: More jobs booked, less chasing quotes.

No fluff or guessing whether you're in the right place. Just download the app and get going.

​→ Check out Quoti's homepage​

Example #5 - The Rule of Three, Done Right

Unstructured just launched Foundation, and the product page messaging is a masterclass in simplicity.

Below the fold, the page breaks the product into three feature sections, each pairing a description with an image: see it, find it, use it.

It's easy to overcomplicate messaging for a new launch. This is deliberate restraint that still gets the point across. Pick three benefits, explain each the same way, stop.

​→ See Unstructured's Foundation product page​

---

Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Lead @ Crossing Hurdles​
• ​Product Marketing Manager @ Verdatix​
• ​Senior Product Marketing Manager @ Astronomer​

​Find More Founding PMM Jobs ↗️​

---

3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Build a ICP Scoring System, Not a Slide - See Douwe Wester's five-step method for turning your ICP into a solid methodology for tiering accounts.
   ​
2. ​A 2x2 Position Map That Beats a Statement - Aatir Abdul Rauf breaks down a five-step process for building a defensible competitive map.
   ​
3. ​How to Rate Your PMM Interview Delivery - Yi Lin Pei shares a 4-question self-assessment to evaluate how you show up in interviews.

---

Share with friends, get rewards

​Jason and Aubrey​
​Say hi on LinkedIn!