Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #172 - Proof + Positioning, How to Show You're Safe and Testimonials to Prove a Point
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
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You.com created this cool comparison matrix to help buyers understand how it stacks up against competitors.
The charts break down performance by capability, search, research, finance research, and lets you hover over any competitor to see how their accuracy and latency stack up against You.com's.
If speed and accuracy matter to you as a buyer, this is competitive research done for you. It's also a powerful way to hit home on your positioning if you've defined the measures by which you do it.
Last week we showed a section on Deepgram homepage, focused on building credibility.
Well, it turns out they have a whole page dedicated to it.
The page is called "Powered by Deepgram." The name alone gives the sense that Deepgram is an industry-standard solution.
It features a mix of logos and testimonials from notable companies, plus facts to prove that a large part of the internet is using Deepgram.
For a product handling sensitive, business-critical data, the biggest barrier to purchase usually isn't the product, it's fear and doubt. This page exists to remove both.
Unstructured just launched Foundation, and the product page messaging is a masterclass in simplicity.
Below the fold, the page breaks the product into three feature sections, each pairing a description with an image: see it, find it, use it.
It's easy to overcomplicate messaging for a new launch. This is deliberate restraint that still gets the point across. Pick three benefits, explain each the same way, stop.
The Coaching Program for Building Your PMM Function and Career
The PMM Foundry is a group coaching program for founding and solo PMMs.
Those of you doing it on your own, without a mentor, a peer group, or indication that you're βdoing things right.β
Itβs not another course, or a series of packed webinars.
This is an intimate, 12-week cohort where you and 5-7 other PMMs will go deep on building your product marketing function, establishing core frameworks and processes, and handling the challenges that come with it.
After 12 weeks, youβll leave with a better understanding of the product marketing function, plus templates and frameworks youβll feel confident using.
More importantly, youβll have a safe space to get feedback, workshop ideas, validate your thinking, and connect with other like-minded PMMs in the same situation as you.
The next cohort kicks off the week of September 7th. Itβs intentionally kept to a small number of members (5-8), so apply now to secure your spot.
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Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.