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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - An Interactive Penny Drop

Deepgram's 'penny drop' image pairs a powerful platform diagram with interactive elements.

A user can quickly see how the parts of their platform connect and walk through it themselves, click-by-click.

We cover a lot of penny drops, but the interactivity of this is what makes it stand out.
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It's a simple addition that makes it much easier to experience the workflow step-by-step.

​→ See Deepgram's voice agent workflow​

Example #2 - How to Position Within An Established Category

This is a great example of positioning within an established category.

Granola isn't trying to escape the 'AI notetaker' category. Instead, they carve out a place as an "AI notepad."

The difference? Most AI notetaking tools record what's said and stop there. Granola transcribes and turns the conversation into something useful.

If you are in a crowded, well-understood category, you don't have to escape it. Anchor to it, then explain what makes you different.

​→ See how Granola carves out from the category​

Example #3 - A "So What?" Comparison Page

We're not always fans of feature comparison checklists, but Framer added a new column: "What this means for you."

While a typical comparison page focuses on the what, this one gets to the differences in the why.

Otherwise, buyers know you have more features but no idea why they should care.

​→ See Framer's full comparison with Webflow​

Example #4 - Credibility as a Feature

If you are focused on the Enterprise, this is for you.

Databricks dedicates a whole section on their homepage to awards and recognition.

• Over 60% of the Fortune 500 use Databricks
• More than 20,000 customers worldwide
• Five straight years as a Leader in the Gartner Magic Quadrant
• G2 badges and press mentions sit right alongside

While you may think this type of bragging is irrelevant, it actually has a purpose, especially when selling to enterprise buyers.

Large enterprises care about things like security and reliability. Procurement teams want to make the safest choice for their company and choose vendors that won't get them fired.

Sections like this make their job of selecting (or excluding) potential vendors a lot easier.

​→ See Databricks' awards and recognition​

Example #5 – When the Name Is the Positioning

Want to make your positioning clear? Make it your company name.

That's what Less Annoying CRM did. There's no question about what this product is, who it's for, and why it's different.

It's a simple CRM that's more complex than a spreadsheet but less than Salesforce or HubSpot.

Immediately, the name attracts the right buyers and scares off those that want more firepower. That's the point.

​→ See Less Annoying CRM's homepage​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Senior Product Marketing Manager @ Customer.io​
• ​Product Marketing Director @ hackajob​
• ​Head of Product Marketing @ Priority Software​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​PostHog's 2026 Marketing Spend - Charles C. breaks down PostHog's actual marketing budget.
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2. ​VC-Backed vs. Bootstrapped Messaging Strategy - Rob Kaminski compares Slack and Campfire's homepages, showing what happens when messaging is built for investors vs buyers.
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3. ​Lessons From One Year As CMO - Dave Steer shares five lessons from his first year at Webflow.

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​Jason and Aubrey​
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