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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - The Eyebrow That Does Double Duty

See that little pill above the H1? That's what most PMMs call the "eyebrow."

And it usually has one job: tell visitors your product category. Something like "Invoicing Software for Small Businesses"

But we're seeing more companies, like Polar Signals, use it to also promote launches.

It's a smart way to put your announcement in a place that gets a lot of eyeballs 👀

On most days it can act as a positioning tool, but when needed, a promotional tool.

​→ See Polar Signals' product page eyebrow​

Example #2 - Let Visitors Feel the "Aha!" Moment

Leave Me Alone's homepage has a widget in the hero that simply says "Try me."

Click it, and you see a fake email subscription disappear 💨

Just one click, and you see exactly what using their product is like.

With a product this simple, sometimes all it takes is one click to show the feature that matters most, and gives buyers that "aha!" moment.

If that's the case for your product, take advantage of it!

​→ Try Leave Me Alone in one click​

Example #3 - Bundle Launches Under One Theme

Kit shows how a landing page for a bundled launch is done.

A single tagline in their hero sets the tone: "Your email list just got a lot more valuable."

Right away, you understand that these features are going to help you make more money from your email list. Something creators care a LOT about.

Scroll down and you see four distinct features, each with their own section. While they all do something specific, there's no question about how they relate.

​→ See Kit's bundled launch page​

Example #4 - Sneak the Product Into Content

Cofounder sells AI agents that let you run an entire company. While we're skeptical about the claim, their "Learn how to start a company" section is pretty smart.

They built playbooks for how to start, build, scale and sell a company, broken into chapters.

Each chapter offers great content on its own, but strategically placed throughout are callouts to "Try it in Cofounder."

They're essentially using it as an on-ramp to their product.

It's a smart content strategy. Teach the job, then show how the product makes it easier.

​→ See Cofounder's how-to-start guide​

Example #5 - One Tagline, One Image, Done

Semaloop's hero does an amazing job explaining what the product is, its value, and the use case it solves for — all with a simple tagline and a clear image.

In 7 words, you know exactly what you'd use this for and the category it fits into.

Spend a few seconds on the image and you get a sense of how the product works.

This is one of the tightest hero sections we've seen in a while 👀

​→ See Semaloop's homepage hero​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Leadership Connect​
• ​Product Marketing Director @ Athennian​
• ​Product Marketing Director @ Absorb ​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​The Super IC PMM Myth - Yi Ling Pei breaks down why "just use more AI" isn't the path to leverage and shares three tactics for requesting headcount.
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2. ​The Sales Call Refinery - Aatir Abdul Rauf shares his nine-step process for turning noisy sales transcripts into quote-backed insights for messaging, content, competitive intel, and FAQs.
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3. ​The AI GTM System That Compounds - Kyle Poyar shares Matteo Tittarelli's framework for AI GTM systems.

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​Jason and Aubrey​
​Say hi on LinkedIn!