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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Problem / Solution 1-2 Punch

Andercore's homepage nails the problem / solution 1-2 punch.

They do a great job breaking down the three problems they solve for industrial supply:

• Offline workflows
• Opaque comparison shopping
• Slow pricing

Each one gets unpacked just enough to land. Then, the page connects the problems to Andercore's solution: a connected ecosystem where quotes are instant, prices are transparent, and deliveries are predictable.

Top marks for clarity, specificity, punch and impact.

​→ See Andercore's problem / solution homepage​

Example #2 - Kill the Friction on Your CTA

Most homepages end with a "Book a Demo" button that takes you to another page. UnSiloed skips that step entirely.

The calendar to book a meeting is embedded at the bottom of the page where the CTA is.

While this isn't groundbreaking, I've been seeing more companies do this. Why? Friction reduction. Every click you remove is one less step for someone who's interested and less opportunities to bail.

​→ See UnSiloed's CTA​

Example #3 - Write the Blueprint for Your Category

Convincing someone to buy a new tool is hard. Convincing them to rethink how they work is harder. Intercom's answer is to give them a blueprint.

Their AI Agent Blueprint guide for launching and scaling AI in customer service isn't a Finn pitch. It's a playbook for how to think about doing support differently.

But if you read it and agree with the approach, Finn is the natural conclusion.

For anyone building a new category, this is a smart tactic. Write the book on how it should be done, and your product writes itself in.

​→ See Finn's AI Agent Blueprint​

Example #4 - A Sick Penny Drop

Before a buyer can care about your product, they need to understand what it does. A penny drop image gets them there fast.

This one is from Orchestra, an AI platform for drug development hits all the marks.

In a single animated graphic, you see what goes in: scientific reports, contracts, invoices, study plans. What comes out: a built project plan.

It only takes ten seconds with this image to understand what the product is about and wet your beak for more.

​→ See the penny drop image​

Example #5 - Show Them What Happens After Yes

The easiest thing for any buyer to do is nothing. No tool to set up, no money spent, no risk of making the wrong call.

One way to combat that: show them exactly what happens after they buy.

Shade does an awesome job of this with a simple 30-day onboarding map.

• Day 1, data migration.
• Day 14, workspace customization with their success team.
• Day 21, you're in and exploring the product.

While simple, knowing exactly what comes next makes saying yes a lot easier.

​→ See Shade's onboarding section​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

​Some highlights from this week:​

• ​Senior Product Marketing Manager @ CoLab​
• ​Product Marketing Lead @ Freshbooks​
• ​Senior Product Marketing Manager @ Vestwell​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​A Claude Code cheat sheet for PMMs - Aatir Abdul Rauf shares a practical setup guide for PMMs starting with Claude Code, covering context docs, MCPs, and hooks.
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2. ​Connect your work to a number - Alex Lopes breaks down how the best PMMs measure their impact, with real examples to show you how.
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3. ​Set a deadline for feedback, not permission - Madeleine Work shares a simple trick for removing bottlenecks and managing up without waiting for approval that never comes.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

​Jason and Aubrey​
​Say hi on LinkedIn!