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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Example #1 - Three Steps to Get It

UnSiloed's "How It Works" section makes a technical product feel simple and clear.

Like all good "How It Works" sections, it's broken into three steps:

• Drop in your documents from wherever they live.
• Watch the product parse and extract the information.
• Get clean JSON, markdown, or structured fields ready for your LLM or data warehouse.

Paired with awesome visuals and animations, this one screams "I get it!"

​→ See UnSiloed's How It Works​

Example #2 - An ROI Calculator That Doesn't Oversell

Most ROI calculators force you to accept their best-case assumptions. Finn's lets you be skeptical.

Plug in your monthly support conversations, number of reps, and annual cost per employee. Then set your own resolution rate. Finn's benchmark is 67%, but you can dial it down if it feels more realistic.

What makes this really stand out is the three-year view. Finn gets smarter over time, so the savings grow. The calculator shows you how it plays out year by year.

​→ See Finn's ROI calculator​

Example #3 - The Product Video That Gets to the Point

This user generated content style video for a dress shirt is one of the best I've seen recently.

It opens with the problem: Shirt's too short. Collar's floppy. Always wrinkled.

Then the product: Stretchy, comfortable, stiff collar, and cheaper than the brands you're already buying.

No wasted time on transitions, captions, or scripting. Just problem and product.

There's a lesson here for software PMMs. A clear, fast-paced demo that speaks to real problems can outperform a polished brand video any time.

​→ See the video​

Example #4 - Beyond the Feature Checklist

Most comparison tables are just feature list showdowns. Runr's compares what it does vs alternatives.

The table takes a real use case and shows how Runr's AI answers a question vs Copilot.

If you want to compare yourself against alternatives, features can be just bringing a knife to a gun fight.

Instead, show the differences in use cases to get to the heart of why you are better.

​→ See Runr's comparison section​

Example #5 - A Why Us Page That Sells a Point of View

"Why Us" pages can be fluffy and general. This one from 20 sells a POV and narrative. The page opens with a clear stake in the ground: the future of CRM is built, not bought. ​
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From there it walks through the shift, what it means, and the opportunity. No feature lists. No competitor callouts.

The logic is simple. If you agree with their take on where CRM is heading, 20 is the natural conclusion.

​→ See 20's Why page​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​VP, Product Marketing and GTM Enablement @ EDB​
• ​Head of Product Marketing @ Prolific​
• ​Product Marketing Lead @ Waymo​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Style is personal, story is infrastructure - Jonathan Pipek shares why scaling sales break when reps tell different stories, and how to fix it.
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2. ​Every use case is a new market - Anthony Pierri explains why every new use case means new competitors, and if not handled correctly, can sink your business.
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3. ​You don't have a leads problem - Kyle Poyar breaks down why most marketing problems aren't about volume, they're about ICP clarity, messaging, and channel fit.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

​Jason and Aubrey​
​Say hi on LinkedIn!