Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files #162 - Remove the Fear of Switching, A Logo Bar That Works Harder, and Showing Buyers the Math
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Example #1 - Replace Your Stack in One Image
This simple image gets a big point across: You can replace your whole video stack with Descript.
Right away, you can see exactly which tools Descript replaces across four capability areas, including Camtasia, Loom, Canva, HeyGen, Veed, Riverside, OpusClip, KapWing, and CapCut.
Ten seconds with this image and you understand the pitch.
The "replace your stack" visual isn't new, but this one packs a punch.
Example #2 - A Creative Way to Show Buyers the Math
Most pricing calculators show you what you'd pay and the estimated ROI. HubSpot's goes one step further: it lets you compare.
Toggle through HubSpot's products and packages to see a full cost breakdown. Right next to it, there's a column to enter what you're currently paying elsewhere. They even include a guide on what questions to ask other vendors to fill it in accurately.
What you end up with is a clear side-by-side: what you pay now versus what you'd pay with HubSpot.
I haven't seen this before but it's an awesome idea for price competitive spaces.
The skills that make you a great product marketer aren't enough to unlock the influence you want.
As your scope grows, leadership becomes a different job. You are expected to move between different elevations of work and make deliberate choices about where to spend your time and energy. The challenge is knowing what the moment calls for, and adjusting how you show up.
This is called leadership range. The PMM Leadership Assessment is designed to help you understand and start building that range.
Created by Tamara Grominsky, founder of PMM Camp, this free assessment gives you a clear picture of how you currently operate across five PMM leadership modes and where your range may be limiting your impact.
In under 5 minutes, you'll get:
A personalized snapshot of your PMM leadership profile
Clarity on where you are strongest today
Direction on what to focus on next to expand your range
Instant results you can actually use
This is the starting point for PMMs who want to level up.
Three articles, posts, or tools you should add to your swipe file.
βA shared language for PM and PMM - Aatir Abdul Rauf shares a simple framework for PMs and PMMs for getting aligned before a launch falls apart. β
βAEO isn't one strategy, it's four - Brendan Hufford breaks down which AI visibility strategy fits your brand's stage and category, so you're not copying the wrong playbook. β
βA quarterly product showcase worth stealing - Josh Chronister shares how Provet ran a live showcase for customers that drove 300+ registrations and 50+ Q&A questions, plus the slides to replicate it.
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
P.S.
We work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways we can help:
βThe Jetpack is a library of templates, playbooks, and examples. β
βThe Foundry is a group coaching program for founding PMMs. β
Want to sponsor our newsletter? Let's chat!β β
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.