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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

This week, we focus on use cases. Let's face it, AI is here, and with it comes a ton of broad products that can be used for many different things. If you want to stand out and show the value of your product, you need to highlight specific use cases that buyers can understand. This week we're highlighting companies that do this right.

Let's get to it...

Example #1 - Use Cases You Can Demo

Hex is an AI platform for analytics and data analysis, which is naturally pretty broad.

To help prospects understand what you can do with the product, they've put together an awesome collection of templates.

But what I love most is how easy it is to explore these templates without signing up. Each use case includes a demo video and an interactive sandbox where you can see the output and the logic that goes into creating it.

If you choose to buy, these templates also serve as a launch point for getting started quickly.

​→ See how Hex shows what's possible​

Example #2 - Use Cases With Social Proof

Clickhouse's use case page doesn't just show how you can use their product. It shows real companies using it for that exact use case.

Real-time analytics? Vimeo, Cloudflare, and Block use it for that purpose.

Just hover over a logo and you get an actual case study — in some cases, even a post on the customer's own blog talking about how they use Clickhouse.

It's connecting the dots between the product and a verified reference who uses it.

​→ See how Clickhouse pairs use cases and proof​

Example #3 - Use Case Pages for Search

SubMagic is an AI video editor, used by many of the world's most famous Youtubers.

While their product can do a lot of things, they know what most people are trying to do with it and built a landing page for each use case.

Music video shorts. Facebook subtitle generator. Cooking shorts generator. Each title maps to a keyword someone is searching for, and each gets its own page with contextual imagery and tailored copy.

If you're looking for ways to bolster your search efforts, it might be worth creating pages that show up when someone is looking for "how to do X" with products like your's.

​→ See SubMagic's use case pages​

Example #4 - Show the Setup, Show the Output

Firehose is a new and unfamiliar product from Ahrefs, so it's critical to help potential users see the value quickly.

Their use cases page does a great job highlighting 10 things you can do with Firehose. On the left, you see how to set up the rule in Firehose; on the right, the output you get.

While there are no individual landing pages, you still get enough to see how the product actually works.

​→ See how Firehose shows its use cases​

Example #5 - A Use Case Nav Worth Copying

Fingerprint's use case nav does an awesome job organizing all the things it can solve for.

First, they split use cases into two buckets: Protect and Grow. Protect covers things like payment fraud and account takeover.

Grow covers things like paywalls and returning user experience. It's a clean way to reflect the two reasons people tend to sign up.

They also have a "by industry" column, so if you're in e-commerce and need identification across multiple use cases, you can start there instead.

​→ See how Fingerprint organizes their use cases​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Director @ Zeta Global​
• ​Product Marketing Director @ Skan AI​
• ​Product Marketing Manager @ MyComplianceOffice​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Create Powerful Ads with Claude - Shlomo Genchin breaks down how to create high quality ads using Claude.
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2. ​The Halving Principle - Wes Bush shares why your biggest competitor isn't another product — it's a shrinking time to value.
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3. ​Sell a POV, Not a Product - Jen Allen - Knuth shares a lesson from selling through the 2008 crisis that applies right now: lead with what you're seeing, not what you're selling.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

​Jason and Aubrey​
​Say hi on LinkedIn!