Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files # 156 - Five product videos you don't want to miss
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Despite all the advancements in video technology, the bar for product videos is still pretty low. This week, we're looking at some cool examples of product videos done right.
Let's get to it...
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The "Solo PMM" secret to scaling competitive intel
Youβre a Solo PMM. Outnumbered, overworked. Your battlecards are ancient. Stop being a manual web-scraper. Elevate your role with Steve. Heβs your 24/7 AI research partner who monitors every move, sums up the changes, and updates your battlecards. Become the strategic force sales depends on.
Figuring out the right use cases is the biggest blocker to AI adoption. That problem gets bigger if you are a horizontal product like Notion, which can be used for a million different things.
To combat that blocker, they've been running these awesome videos showing members of their team using Notion for real things!
This one features Amy, who built an agent to find available meeting rooms in their office. You see the pain, the build, and the outcome all in under a minute.
It's personal, fun, and genuine to Notion's brand.
Struggling to create an impressive product video that's short and to the point? Learn from Firebolt.
They rolled out the fastest demo video ever. It shows Firebolt running a query against 42 billion rows, and the result comes back instantly. That's the video.
Worth remembering: your demo doesn't need to show everything. It just needs to nail the one thing that matters most.
AirOps serves up a homepage video masterclass. They nail all the important notes.
What the company does
Why it matters
Why they are different
Quantitative outcomes
Verified proof from current customers
While their product might seem difficult to understand on the surface, the video frames everything in clear and simple language anyone can grasp - in under 5 minutes.
This is the most complete and powerful homepage explainer video Iβve seen in a while.
Elevate your role from data collector to strategic partner.
"Is this up to date?" It's the Slack message you dread on a small team with a massive competitive landscape.
As a PMM in a small team, youβre responsible for everything from messaging, to launches, to sales enablement. You know your battlecards are getting dusty, but who has time to check 15 competitor websites every week?
It's time you met Steve.
Heβs the AI research agent built to give small teams "Big Tech" competitive powers. Steve monitors the field, filters the noise, and updates your battlecards automatically.
Stop acting like a manual web-scraper. Elevate your role from "data collector" to "strategic partner." Let Steve handle the grunt work so you can focus on the positioning that actually wins deals.
Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.