Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.
PMM Files # 156 - Five product videos you don't want to miss
Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Despite all the advancements in video technology, the bar for product videos is still pretty low. This week, we're looking at some cool examples of product videos done right.
Let's get to it...
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Figuring out the right use cases is the biggest blocker to AI adoption. That problem gets bigger if you are a horizontal product like Notion, which can be used for a million different things.
To combat that blocker, they've been running these awesome videos showing members of their team using Notion for real things!
This one features Amy, who built an agent to find available meeting rooms in their office. You see the pain, the build, and the outcome all in under a minute.
It's personal, fun, and genuine to Notion's brand.
Struggling to create an impressive product video that's short and to the point? Learn from Firebolt.
They rolled out the fastest demo video ever. It shows Firebolt running a query against 42 billion rows, and the result comes back instantly. That's the video.
Worth remembering: your demo doesn't need to show everything. It just needs to nail the one thing that matters most.
AirOps serves up a homepage video masterclass. They nail all the important notes.
What the company does
Why it matters
Why they are different
Quantitative outcomes
Verified proof from current customers
While their product might seem difficult to understand on the surface, the video frames everything in clear and simple language anyone can grasp - in under 5 minutes.
This is the most complete and powerful homepage explainer video Iβve seen in a while.
The skills that make you a great product marketer aren't enough to unlock the influence you want.
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Every week, Jason Oakley and Aubrey Chapnick share 5 practical product marketing examples. It's your weekly dose of PMM inspiration and practical advice in less than 3 minutes.