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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

In this issue, we’re trying something a little different — a full issue focused on pricing pages.

If you like this more focused format, please let us know!

Alright, let's get to it...

Example #1 - See Mitch Explain Pricing

If a buyer doesn't understand your pricing, they often won't ask — they'll just bounce. TrustKeith tackles this with an embedded video on their pricing page: "Mitch wants to explain our pricing."

Click it, and he walks you through the model — how it scales, what it costs, and how to get started.

Most pricing pages rely on chat widgets or hope that you’ll get it. This actually helps.

​→ See how TrustKeith explains pricing​

Example #2 - Self-Select in Seconds

Clear packaging isn't just helpful, it's underrated.

Fincent nails it by calling out exactly who each plan is for — right up top, in plain English.

No guesswork or decoding jargon. You instantly know if you're in the right spot.

The takeaway: Stop making buyers guess. Spell out your ideal customer for every plan, and make it absurdly easy for people to self-select.

​→ See how Fincent removes doubt​

Example #3 - Help Buyers Size Their Own Plan

Zapier's pricing page has a slider at the top that helps buyers evaluate which plan is right for them. As you slide to the number of tasks, the pricing section updates dynamically.

But the smart part is what it removes. If you only need 750 tasks/month, certain plans won't even show.

It's a clever way to help buyers understand what they'll pay and guide them to the right choice.

​→ See Zapier's pricing slider in action​

Example #4 - Remove Pricing Doubt

Neon's pricing is usage-based. That makes most buyers nervous because they wonder, how much is this actually going to cost me?

Their fix is subtle, but effective. Right below each plan, there's a "typical spend" label.

They won't hold you to that price, but it lets you anchor on something concrete and gives buyers more confidence to move forward.

If you have variable or usage-based pricing, give people an anchor. It won't be exact — and it doesn't need to be.

​→ See Neon's pricing page​

Example #5 - Split Your Pricing by Persona

Profound is an AI marketing platform that helps brands get discovered via AI tools. They sell to two distinct segments: brands and agencies.

Instead of forcing both into the same pricing structure, they added a simple toggle at the top of their pricing page that lets you switch between "Brands" and "Agencies."

What you get: different plans and add-ons to suit unique needs.

​→ Check out this Profound pricing page 😉​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Prophix​
• ​Product Marketing Manager @ TrendAI​
• ​Product Marketing Director @ Neo Financial​

​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​The Problem With Shipping Too Fast – Ivan Vanagas shares a smart take on why shipping faster than users can adopt is the new PMM problem and how to combat it.
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2. ​A Modern Model for GTM – Devon O'Rourke breaks down Fluvio's GTM framework that charts the path to rewiring how product, marketing, and revenue teams operate together.
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3. ​The Jobs-to-be-Done Mattress Interview – Doing customer interviews? Tune into Jobs to be Done Radio to learn a helpful method for getting the best outcome.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

​Jason and Aubrey​
​Say hi on LinkedIn!