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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
Let's get to it...
Supported By: PMM Jetpack
Donโt Start 2026 From Zero
January has a way of exposing all the gaps in product marketing. You've got new goals. New expectations. Same messy systems.
The PMM Jetpack can help you start 2026 with proven playbooks, templates, and real examples โ so youโre feeling confident from day one.
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Example #1 - A POV That Redraws the Map
Rise at Seven drops a POV that makes the SEO world turn its head.
While everyone is worshipping Google and AEO, they highlight the real shift: 60%+ of discovery happens across multiple platforms. And... have the proof: 1.5 billion searches.
I love their clever billboard campaign that drives this home by tracing real search journeys.
Suddenly โoptimize for one channelโ feels dated.
โโ See the POV in actionโ
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Example #2 - Same Product. New Market. Big Impact.
Figma shows the power of product-focused campaigns. They launched in India and wrapped it in a cinematic story that celebrates what the product does today.
Instead of waiting for a big feature drop, they repackaged what people already love and used it to open a growth geo.
It feels like a launch even though nothing in the product changed.
A friendly reminder you do not need new features to run exciting campaigns.
โโ See Figma's market entrance ad in actionโ
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Example #3 - Let AI Sell Your Product for You
Super tucked a smart add-on in their website footer that signals what might be a coming trend.
At the bottom of the page, there is a one click link to ChatGPT, Claude, Perplexity, or Gemini with a prewritten prompt. Not โWhat is Super?โ but โAs a property manager, tell me why Super is the best way to handle missed calls.โ
It gives buyers an โindependentโ summary of the product (with the right context) without digging through the site.
Expect this to spread into persona pages, use cases, and comparison pages.
โโ Are you pushing for AI reviews? โ
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Example #4 - The Waitlist Page You Wish You Shipped
Torch nails this waitlist page.
In seconds, you know what it is, how it helps, and what using it looks like.
Clear messaging, clean visuals, and simple design.
Nothing fancy here. Just great execution that gets the job done.
โโ Checkout the Torch Waitlist pageโ
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Example #5 - A Little Proof Goes a Long Way
Fincent pairs a strong hero with powerful social proof that makes you want to book a demo.
The headline is simple and only two words: Better bookkeeping.
The subhead makes it obvious what you get and why they are different.
The CTA is the real kicker. It tells you how many companies booked a demo this week.
What a great way to build confidence that others are exploring Fincent too.
โโ See Fincent's proof in actionโ
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Every PMM has big plans for January.
Very few have the tools and systems to support them.
Thatโs why the first few weeks of the year often turn into a blur of rushed decks, half-baked campaigns, and reactive work. Not because youโre bad at your job, but because youโre rebuilding everything from scratch.
I created the PMM Jetpack to change that.
Inside, youโll find battle-tested playbooks, templates, and real-world examples covering launches, buyer enablement, messaging, customer insights, and more.
Instead of asking โHow do I do this?โ โ you start with a proven foundation to execute on.
If you want 2026 to be the year you ship faster, look more strategic, and spend less time reinventing the wheel, click the link ๐
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โโ Get the Jetpackโ
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Founding PMM Jobs
I've started a simple job board, focused on curating new Founding PMM job opportunities.
Some highlights from this week:
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โFind More Founding PMM Jobs โ๏ธโ
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3 More Things
Three articles, posts, or tools you should add to your swipe file.
- โSurvival Guide for Big Orgs - Rory Woodbridge shares a tactical survival guide for PMMs in big organizations.
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- โPass the Glance Test - Colin Mayjack shares how he redesigned Sybillโs pricing page for maximum clarity, impact, and skimability.
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- โThe Three Jobs of PMM - Aubrey shares his take on what the three true jobs of PMM actually are.
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What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
- โThe PMM Jetpack - A library of proven PMM templates, playbooks, and examples.
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- โJoin the PMM Foundry - A group coaching program designed for founding and solo PMMs.
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- โSponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!
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โJason and Aubreyโ
โSay hi on LinkedIn!