Heynds nails this before-and-after section on their homepage.
The "old" way of getting your thoughts on paper is slow and frustrating. The "new" way is simple and 3x faster. Just speak and get polished text in any app.
They even back it up with a Stanford Study comparing words per minute (WPM) on writing vs speaking. Spoiler alert: Voice is 3x faster.
Here's a great example of a "Switch" page. A type of comparison page aimed at prospects looking to move off a competitors' product.
Podia knows that for a creator, the fear of switching often trumps the pain of sticking with an incumbent. So they created this page to help reduce that fear, uncertainty, and doubt (FUD).
Not only do they make their positioning clear, but they focus a lot on making the migration feel easy. They break it down step-by-step and even offer a free service to help customers migrate.
Clay runs a masterclass in buyer and customer enablement, with their introduction of Claybooks. β Instead of letting new users wander through a powerful but intimidating tool, they hand you ready-made playbooks. β Prospects get instant clarity on how they could use Clay and where it fits in their stack. The learning curve drops and time to value gets a lot shorter.
Most companies only talk about their product when something new launches.
Laura from Dreamdata takes the opposite approach. She tells a relatable story with a clear point of view, and her product as the backdrop.
You see what Dreamdata does in a practical way, while Laura breaks down why it matters.
If you want to generate more awareness around your product, do what Laura does. Make your product part of your everyday storytelling, not just launch announcements.
Product marketers like Sharon use the PMM Jetpack to skip the hard parts of building a PMM function from the ground up.
In a day, she was able to launch a complete internal app to manage and share her enablement content. It not only "wowed" her sales and CS teams β but her executive team too!
And that's only one of the dozens of templates that will help you build and automate parts of your product marketing function.
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