Lovable could’ve just said their product is “easy to use.”
Instead, they proved it with a 10-year-old.
This video features Teo, a kid building an AI-powered app in real time. No fancy edits. No hand-holding. Just Lovable’s founding engineer and a curious child writing prompts.
Example #4 - The New Standard for Influencer Content
Considering influencer marketing?
This Clay promo video from Will Aitken is a blueprint for what your sponsored videos should look like.
He keeps it simple and easy-to-understand, while digging into real use cases and examples. It could double as a demo or explainer video for early prospects.
He also keeps it light hearted, funny, dare I say, entertaining?
He even calls out the fact that it's sponsored, "but not shit." A human touch that builds trust.
✅ Lifetime revenue share (a clear differentiator) is the focus in their hero, with the title "Earn money for life." They even have a handy slider letting you quickly calculate what you can earn.
✅ They give crystal-clear steps on how to start.
✅ They clearly define who the program is for.
✅ They provide lots of content examples as inspiration (and proof).
✅ They show plenty of testimonials from successful affiliates.
Product marketers like Sharon use the PMM Jetpack to skip the hard parts of building a PMM function from the ground up.
In a day, she was able to launch a complete internal app to manage and share her enablement content. It not only "wowed" her sales and CS teams — but her executive team too!
And that's only one of the dozens of templates that will help you build and automate parts of your product marketing function.
Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more.
Three articles, posts, or tools you should add to your swipe file.
The Funnel is an Orbit – Michael Leibovich shares a unique take on how to think about your customer journey.
$7.5K Positioning for $50 – Lawrence Wayne O’Connor shows how he used Fletch’s positioning template to create a clear, productized offer.
How to Change PMM’s Perception – Chad Butz shares a practical framework and set of actions for shifting PMM’s reputation from “nice to have” to “must have.”
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
The PMM Jetpack - A library of proven PMM templates, playbooks, and examples.
Join the PMM Foundry - A group coaching program designed for founding and solo PMMs.
Sponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!