Alden's homepage hero has a killer penny drop image. It walks you through three specific scenarios where their AI Healthcare Coordinators shine.
In a clear and simple visual, you see each agent in action, tackling real use cases. You can even toggle on audio to hear what they might sound like 🎧
These types of images are great when your product lives inside a complex workflow or connected products and data. Once buyers understand how it works at a high level, it's easier for them to think of ways they can use it.
This is a great example of a product explainer video with strong problem-first storytelling.
Instead of focusing on the product, Flightcast explains how they productized the playbook behind Steven Bartlett’s wildly successful podcast - Diary of a CEO .
It tackles the same hard problem he faced — consolidating distribution and analytics in one place.
This feels a lot like Slack’s origin story: solve an important problem for yourself and turn that solution into a sellable product.
Cradle does something I haven’t seen before: a tour for the non-software side of their product.
They’re an AI platform for protein engineering, but instead of focusing on the tech, they give you a walkthrough of one of their biggest differentiators — their own physical wet lab.
Most AI companies talk about AI. Cradle shows the humans, the experiments, and the credibility behind their's.
Ramp just pulled off one of the best campaigns of 2025.
Last week, they hired Brian Baumgartner (also known as Kevin from the Office) as their spokesperson, put him in a glass box in NYC, and live-streamed his whole day as Ramp’s “CFO.”
This campaign was obviously super creative and hilarious, but we loved it for one specific product marketing reason.
It's a great campaign against the status quo. Arguably the biggest competitor for any software.
It highlights the absurdity of trying to do manually, what Ramp can do automatically.
Example: In real time, you see how slow and painful manual receipt processing can be, while Ramp’s platform automatically does 4000x more.
It’s a funny, nostalgic campaign that perfectly contrasts the manual grind vs the efficiencies of Ramp.
When you have strong relationships with the right industry analysts, you have a much better shot at achieving the outcomes your C-suite expects.
✅ Getting mentioned in analyst content → more pipeline
✅ Out-performing competitors in comparative reports → higher win rates
✅ Bringing market intel to your product team → better adoption
So, how do you find the right analysts? And how do you create good relationships with them?
There’s no better place to learn than AR Engage Live, taking place November 12-13 in downtown San Francisco. More than 160 AR pros have signed up to attend, many of them from PMM backgrounds.
It’ll be a day and a half of keynotes, breakout sessions, fireside chats, and a whole lot of networking with really smart people.