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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - Show Buyers “How it Works”

Owner’s "How It Works" page is simple, clear, and featured right in their main nav 👌

A short explainer video sets the stage. Then, four quick steps show exactly how the product works.

Each step reads like a natural evolution of the one before it. Like a journey the customer would go through using their product.

The only thing missing? A light interactive demo to explore each part.

​→ See how Owner works​

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Example #2 - Make the Switch Feel Easy

Archy gives us a great example of buyer enablement with their “Convert to Archy” page.

It walks through five clear steps for moving to Archy from one of their competitors. A process most buyers might worry is too complicated.

Each step is visual, short, and written in plain language. You instantly see what to expect before signing on, making the process feel more doable.

Whether you make it easy or not, buyers are comparing you to what they use today. Archy leans in, making that evaluation and switch feel a lot easier.

​→ See how Archy sells the switch​

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Example #3 - Outcome-First Messaging

Blync AI’s hero leads with the outcome, and here's why that works:

• Their promise of "add extra $$$ to every order automatically" is specific enough that you instantly get what the product does.
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• The H2 immediately fills in the blanks: "Blync helps you boost cart value and maximize revenue per visitor by creating post-purchase funnels that convert without a hitch."

It's a great example of how specific, immediate benefits are much more powerful than distant benefits like "increase revenue and ROI."

​→ See how Blync cashes in on outcomes​

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Example #4 - How To Sell the Future

Brainfish found a smart way to balance selling what's on the shelf vs selling the future.

Their homepage focuses on what’s available today, but a small toggle in the nav flips the site to a secret mode: Where We’re Headed.

It’s a clever way to show both the present and the future. Speaking to investors and analysts, while keeping your customers and sales team grounded in reality.

​→ Take a look into the future 🔮​

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Example #5 - Show Proof Beside the Pitch

Momentix does a great job weaving customer evidence directly into their feature and benefits section.

Each feature isn’t just explained, it’s proven.

On the right, they show how real customers use the product, paired with a data point, a quote, and a link to the full case study.

This approach turns a standard feature block into a powerful 1-2 punch that sells itself.

​→ See Momentix proof​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. "The launch playbook is a prime example. I spent HOURS creating one, that didn't quite do what I wanted. One click in The Jetpack — boom, done. Simply incredible!" Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Director of Product Marketing @ Foundant Technologies​
• ​Senior Product Marketing Manager @ Mappedin​
• ​Director of Product Marketing @ WSO2​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​How to Describe What PMM Actually Does – Kyle Lacy shares a powerful take on what PMM's real job is and how to explain it.
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2. ​10 Underrated Positioning and Messaging Tactics – Clémence Lepers shares 10 non-conventional messaging and positioning plays built on contrast, clarity, and guts.
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3. ​The Rise of the Super IC – Kieran Flanagan breaks down the concept of “SuperICs” so you can start thinking about what it means for your PMM role.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:

• ​The PMM Jetpack - A library of proven PMM templates, playbooks, and examples.
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• ​Join the PMM Foundry - A group coaching program designed for founding and solo PMMs.
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• ​Sponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!