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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack gives you real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - Proof Beats Promises

Letting prospects test drive your product — no strings attached — is a cheat code for getting them hooked before they even sign up.

Firecrawl’s Playground page crushes this. You can run real web scrapes, searches, and more, all without signing up.
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We're seeing this a lot with new AI tools. It’s a smart way to show the product in action and prove your marketing claims, no strings attached.

And if you can’t build your own Playground, an interactive demo tool can help get you there.

​→ Come see the playground built for builders​

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Example #2 - Turning Purpose Into Positioning

Most companies forget to explain the core reason why they exist, let alone turn it into the foundation of their positioning.

Sportsball does. In this explainer video, they frame their “why” as the heart of what makes them unique: "helping anyone dig deep into the world of sport."

Through deep research and beautiful visuals, Sportsball helps even the average sports watcher become an avid fan, powered by knowledge.

​→ You've never seen sports visuals like this​

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Example #3 - The Gold Standard for Agent Videos

An "embedded agentic experience" isn't an easy concept to explain, but Adopt nails it with their homepage explainer video.

It’s short, clear, and visually stunning. It makes it easy to grasp the concept and see real examples of how your users (and your company) will benefit.

The visuals don’t just look good; they make the company's unique concept click instantly.

​→ Checkout Adopt's agent video​

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Example #4 - The Everything-App With Receipts

Notion is positioning itself as the “AI everything app” for business productivity and this comparison section does a stellar job of driving it home.

This interactive calculator lets you toggle through all the tools Notion helps you replace and see how much you’d save by making the switch.

What’s smart about this section is how it’s built around what you use Notion for. It opens your eyes to new use cases while showing the financial upside of consolidation.

​→ See what Notion replaces​

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Example #5 - Two Sides of the Same Demo

Stripe and OpenAI cracked the code on demoing to developers.

For their launch of Agentic Commerce, instead of a static walkthrough or code-heavy visuals, their interactive demo shows both worlds side-by-side.

You see the checkout experience unfolding on the left and the code implementation powering it on the right. It’s immersive, educational, and built for the audience that actually needs to see under the hood.

If your audience is technical, don’t just demo functionality. Show the implementation at the same time.

​→ See both sides of Agentic Commerce​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. "The launch playbook is a prime example. I spent HOURS creating one, that didn't quite do what I wanted. One click in The Jetpack — boom, done. Simply incredible!" Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Senior Manager, Product Marketing @ Flywheel​
• ​Product Marketing Manager @ Versaterm ​
• ​Director of Product Marketing @ Wizedom​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​9 PMM Resume Do’s & Don’ts – Jonathan Pipek shares nine rules for making your PMM resume stand out and stay out of the penalty box.
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2. ​8 Launches, 6 Months, 1 Eras Tour – Nicole Gates breaks down how she led eight launches in six months like Taylor Swift without burning out.
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3. ​Turn Gong into a Customer Story Generator – Kevin Chan shows how to use Gong’s AI Briefer to turn account history into customer stories.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:

• ​The PMM Jetpack - A library of proven PMM templates, playbooks, and examples.
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• ​Join the PMM Foundry - A group coaching program designed for founding and solo PMMs.
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• ​Sponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!