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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

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Supported By: Product Marketing Ne 126 PMM Tasks - Cheatsheet App Exclusive for PMMFiles readers: Find your next high-impact move, fast. Peter Kortvel of the Product Marketing Newsletter spent days compiling 126 hands-on PMM tasks. Filter by revenue driver, time to impact, role, funnel stage, and more. ​→ Explore all 126 tasks​

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Example #1 - Explain It Simple Like Ramp

Launching an AI Agent?

Best move you can make: skip the jargon, make it simple and practical.

Ramp’s Agent launch video does just that. Clear language. Zero fluff. Direct tie to what finance teams actually care about.

Everyone is talking about agents right now, but somehow, everyone is still confused. Nobody knows what's real.

This is a great example of how to cut through the noise.

​→ See Ramp make Agents stupid simple ​

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Example #2 - Chili Piper Catches the Drift

This is what striking while the iron’s hot looks like 🔥

When Drift announced it was shutting down, Chili Piper swooped in with a simple promise: “We’ll handle your migration.”

In other words ... "We got you"

A clear offer of peace of mind for prospects scrambling to fill the gap left by Drift.

When a competitor leaves customers anxious, the opportunity is yours. Move fast, show life is easier with you, and watch it turn into new bookings.

​→ Can Chili Piper catch drifting prospects?​

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Example #3 - 'How It Works' Turned Demo

Paradigm’s homepage nails the “how it works” section by breaking down their product in three plain steps: upload, enrich, take action.

The standout for me? At each step, there's a simple animation that shows the product in action. It feels like a mini interactive demo.

This kind of walkthrough builds trust fast. No guessing, no overthinking, just a clear picture of what the product does and how it works.

​→ It's a delightful little 'How it Works' section​

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Example #4 - Making a Benefit Undeniable

Crescent doesn’t waste time telling you they’re “better.” They hit you over the head with it.

The homepage opens with a bold side-by-side: Crescent APY vs big banks vs the US average.

The value gap is undeniable.

As a nice bonus: it’s interactive. Adjust your balance, set a timeframe, and watch your savings stack up.

A great example of how to pick your sharpest edge, make it visual, and let the numbers do the talking.

​→ Will Crescent get you interest-ed?​

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Example #5 - Show, Tell, Prove, Convert

This is a great example of standout storytelling in a simple DTC ad.

It hits all the right notes:

1. Shows the product
2. Outlines a clear, relatable problem
3. Delivers the solution
4. Layers in social proof
5. Wraps it all up in a compelling story with conversational copy

I’m seeing this format more and more on TikTok and Instagram. No fluff. No glitz. Just the product and the reasons to buy it.

​→ Check out this deodorant ad, it's balm 💣​

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What Great PMMs Actually Do - 126 Filterable, Hands-On Tasks The PMM Tasks Cheatsheet turns fuzzy requests into concrete actions. Browse 126 practical tasks curated by Peter Kortvel of Product Marketing Newsletter. Filter by 8 revenue drivers, time to impact, funnel stage, dependency roles, and effort - then assemble a plan your execs and sales leaders will respect. Got a tough revenue target? A skeptical head of sales? Still in your first 90 days? Click, filter, and find quick wins with low dependencies or longer bets that compound. Keep it open during planning, QBR prep, or weekly standups - and never run out of high-impact moves. It is your on-demand idea generator, your planning checklist, and your proof of value when budgets get tight. ​ ​→ Explore the PMM Tasks Cheatsheet​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Lead @ evolo.ai ​
• ​Product Marketing Lead @ Ask-AI​
• ​Principal Product Marketing Manager @ CapIntel​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​How to Measure PMM – JK Sparks busts the myth that PMM can’t be measured and shows exactly where to start.
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2. ​Write Like Apple – Jonathan Martinez breaks down Apple’s copy secrets and shows how to apply the same playbook to your own work.
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3. ​AI Pricing Moves to Credits – Kyle Poyar shows why credits are becoming the new currency in SaaS pricing.

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Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:

Get the PMM Jetpack My library of proven PMM templates, playbooks, and examples. ​Join 550+ Other Members​

• ​Join the PMM Foundry (Waitlist) - A group coaching program designed for founding and solo PMMs.
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• ​Sponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!