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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: Press X to Market No more "messaging by committee" PMMs pour hours into their messaging, yet it feels impossible to validate. It doesn't have to be that way. If you're not message testing, you're missing an important piece of the process. My friend Gab created a 47-page guide that helps you DIY your way to message-market-fit. ​ ​→ Get the guide downloaded by 400+ PMMs​

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Example #1 - Different Beats Better

Most comparison sections bury you in feature lists. Sybill flips that script.

Instead of rattling off features, they use their comparison section to clearly show how they’re different from obvious competitors like Gong and Fireflies that operate in different categories.

The real move? Don’t just fight to be the best — fight to be different. If you’re stuck in the “better” rut, rethink your positioning and give buyers a reason to actually care.

​→ See what makes Sybill different​

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Example #2 - Choose Your Activation Adventure

This is my new favorite re-engagement email. Canva hits dormant signups with this killer choose-your-own-adventure experience.

Every scroll gives people a new way in, whether it’s jumping into a tutorial, checking out new features, or just grabbing some inspiration.

It’s not forcing one path, but serving up tiny, irresistible onramps.

​→ Go on, choose your own adventure 🗺️​

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Example #3 - No Demo Needed

Sometimes your product or feature doesn't need to be shown. You just need to get out of the way.

Notion’s "Offline Mode" video skips the product demo and spotlights the problem: people stranded without Wi-Fi can still stay productive.

The video just zooms in on the pain and benefit — no product shots, no walkthrough.

​→ Watch Notion get out of the way​

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Example #4 - A Perfect How it Works Page

This How it Works page from Cometeer hits all boxes.

✅ It shows how the product works in a few seconds
✅ It explains what happens after you buy
✅ It highlights a few key differentiating features

You know exactly how this new coffee experience works and what makes it different. No mysteries, no friction, just instant clarity that kills any hesitation.

​→ Join the coffee revolution ✊​

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Example #5 - No Fluff Use Cases

Simplicity wins, every time.

The Voicenotes homepage nails its Use Cases section by clearly laying out how real people use the app for both personal life and work. Nothing flashy, just real ideas for getting the most out of their app.

​→ You can't make it clearer than this​

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Only 25% of product marketers have a structured process to test their messaging Does it feel like stakeholders are constantly tweaking your messaging? This is likely the result of not having a process to track and improve it effectively. The reality: if you're not testing your messaging, you're guessing. But you can become the subject matter expert of messaging by following a structured process to follow its performance. With this guide, Gab Bujold helps you: Get drastic messaging improvements in 2 weeks, under a $2,000 testing budget Show direct ROI from improving messaging Link quarterly OKRs to your messaging work Make your messaging resonate with prospects and convince skeptical stakeholders with real data. ​ ​→ Get the message testing starter pack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ PancakeSwap​
• ​Product Marketing Manager @ Bigeye​
• ​Senior Product Marketing Manager @ Teleport​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​When Merger Messaging Misfires - Brendan Hufford breaks down where Clari and Salesloft's merger messaging missed the mark.
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2. ​Ditch These Two Words - Zach Messler on the two words that switch off your audience. Cut these from your pitch.
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3. ​Product Page Breakdown - Collin Mayjack breaks down a before and after of Sybill’s newest product page.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:

Get the PMM Jetpack My library of proven PMM templates, playbooks, and examples. ​Join 550+ Other Members​

• ​Join the PMM Foundry (Waitlist) - A group coaching program designed for founding and solo PMMs.
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• ​Sponsorships - Want to reach our audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!