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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: Courageous Careers Starting a new PMM job and feeling overwhelmed? You're not alone, and you’re not failing. The first 90 days are tough for everyone. That’s why hundreds of PMMs swear by my friend Yi Lin’s 30/60/90 checklist: the go-to playbook to help you turn overwhelm into clarity and confidence. ​→ Grab the onboarding checklist now​

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Example #1 - Nothing But a Tin Can

What I love about Tin Can is how they make “less” feel like a feature.

They doubled down on simple — a landline phone for kids, zero distractions, just real conversation. Tin Can owns their niche, speaking directly to parents who want safety and wholesome fun over frills.

For PMMs: Don’t be afraid to subtract. Sometimes, the cleanest positioning is about what you leave out.

​→ Here, this one's for you 📞​

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Example #2 - Kosmik’s Persona-First Use Cases

This is a great use case page from Kosmik.

Instead of burying you in features, each persona gets a simple section with specific copy, capability bullets, and a graphic showing exactly how you'd use it.

It isn't flashy, but it works.

​→ See how creative minds use Kosmik​

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Example #3 - Brickit’s Trial, No Gotchas

Transparency beats tricks every time. BrickIt Pro nails the free trial handoff by spelling out exactly what to expect. Crystal clear milestones, a day 5 heads-up, and zero charges if you cancel by day 7.

This kind of simple clarity is what makes skeptics (like me) actually trust and start the trial.

If you're running free trials, spell out the steps up front. Show people there's nothing sketchy, and you'll remove FUD before it kills your conversion.

​→ No gotchas over here!​

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Example #4 - A Case Study That Shows How It Works

Most case studies keep the product a black box 🔮

Fletch flips the script with a case study carousel that walks through their process step-by-step. Better yet, it puts it in the context of an actual customer.

They walk you through their full framework, mapping options, picking strategy, building out messaging, and showing exactly how decisions led to results. Then, they land it with concrete numbers, like 70% uplift and 2x growth.

Takeaway: If you want your case study to actually convince, spell out the how, not just the what.

​→ Get lost in the sauce​

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Example #5 - Different Is Better Than Better

Different is better than better. Just ask Elevate.

Their comparison section clearly highlights the difference between Homeowners Insurance and Homescriptions. Two fundamentally different things.

They get straight to the point: "Homeowner’s insurance is for “what if” disasters ... Your Homescription™ is for the stuff that actually happens"

If your category has a lookalike competitor, don’t compete on features. Focus on what makes you different, not better.

​→ See what different looks like​

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Don’t just “survive” your first 90 days. Nail them. Starting a new product marketing role is overwhelming. Your manager’s onboarding plan might tell you what to read and who to meet, but it won’t show you how to: ​ ❌ Focus on what actually matters ❌ Deliver quick wins that prove your value fast ❌ Build trust with stakeholders who can make or break your success ​ That’s where most PMMs stumble. But you don’t have to. ​ The PMM 30/60/90 Day Checklist, created by Yi Lin Pei, coach to 250+ product marketers, gives you: ​ ✅ A proven, battle-tested framework for PMMs ✅ Step-by-step guidance on what to prioritize each month ✅ A pre-onboarding checklist to start strong before day one ✅ Practical prompts and insights pulled from hundreds of real coaching sessions ✅ An editable version you can customize to your role, company, and goals ​ Countless PMMs have used this plan as their launchpad, transforming a stressful transition into a confident, career-defining first quarter. ​ → Grab your copy now and step into your new role with confidence from day one.

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Groundcover​
• ​Director of Product Marketing @ Route​
• ​Sr. Director of Product Marketing @ Hack The Box​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​The Great PMM Flattening - Kyle Lacy asks if AI is flattening the product marketing org structure.
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2. ​Subject Line Sprint - David Tibbitts uses a genius headline hack to test launch messaging in seconds.
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3. ​5 Free Messaging Tests - Emma Stratton shares messaging tests you can (and should) do free.

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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the Foundry (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!