Profound spells out exactly what you get when you fill out their demo request form: a real product walkthrough plus a custom brand visibility report.
No “let’s chat first and maybe you’ll see a demo” head-fakes.
Letting buyers know what’s on the other side of the form squashes doubt, which should increase conversions. If you want prospects to actually book the call, show your cards upfront.
Flank nails their problem section by putting the spotlight on the avalanche of low-level legal work that buries in-house teams.
They don’t just call it out, they get specific and put hours next to each task you can shed, like legal front door, contracts, compliance, drafting, you name it.
If you’re tired of hand-wavy problem statements, take a note: Start broad, then break it down. Quantify the pain. Make the value obvious. That’s what clicks for buyers—and busy PMMs like us.
"We've Decided to Make Less Money" as a subject line?
Love that move. PostHog didn’t just announce a price decrease. They made it a statement about who they are — opting for sustainability over squeezing customers. They even lay out the math for you, showing where the savings come from and why they’re passing it on.
Takeaway: When you talk pricing, don’t just talk numbers. Frame it as a values choice. Your pricing can be as much about trust and brand as it is about the bottom line.
Example #4 – Make an Early Access Program People Line Up To Pay For
Headroom is doing what most early access plays miss. They turned "early access" into a real program, charged a 10K flat fee, and made it feel like an actual investment.
Instead of inviting the usual "try it and let us know what you think" crowd, they're selling one year of full access with hands-on help from the folks who built it. No seat or feature limits, just a fast-track rollout and a clear promise.
If you're rolling out an early access program, don't just open the gates for praise and feedback. Package it, and put a price on real value.
You’re leading cross-functional strategy. Launching products. Driving growth. So why is it still so hard to prove the impact of product marketing?
The Product Marketing KPI Toolkit is your shortcut to clarity. It helps you identify the right metrics, build a dashboard leadership will actually care about, and finally make your impact visible.
Inside, you’ll find:
A guided process to define meaningful KPIs
Dashboards, templates, and tools built just for product marketers
12 training videos showing real world examples and walking you through how to set up, use, and present your KPI system
Whether you're building your first KPI framework or refining what you already have, the Toolkit will help you stop second-guessing and start leading with confidence.
Three articles, posts, or tools you should add to your swipe file.
​No one gives a sh*t about your vision - Rob Kaminski warns founders to focus their homepage less on their "vision" and more on answering these two questions. ​
​You don't need more leads - Carol Howley explains why business don't need more leads, they need better segmentation. ​
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help: ​
​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs. ​
​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch. ​
​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat! ​