Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
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Supported By: We're Not Marketers
Are Product Marketers, Actually Marketers? 💀
If you haven’t heard of We’re Not Marketers, consider yourself lucky. This band of PMMisfits keeps trying to convince me that Product Marketing isn’t Marketing. They’ve even weaponized podcast hosting and LinkedIn trolling to prove their point.
Fun fact: I was the first guest on their podcast, so I blame myself 😔
Ever look at a logo bar and wonder if those brands actually pay, or just signed up for a freebie years ago?
Loops smashes that guesswork with something dead simple. Hover on their homepage logos and you see the date they became a paying customer. No more vague trust signals. Just clear, verifiable proof.
If you want real credibility, give your customer evidence a timestamp. Show your audience that your customers are the real deal.
“Know what you pay” isn’t just a throwaway line on Ruul's pricing page — it’s the pitch. Instead of burying fees in fine print, Ruul puts its flat 5% rate front and center.
No subscriptions, no surprises, just clear math and social proof backing it up. It’s bold because it tackles the biggest pain creators face: hidden platform fees.
If transparency is your edge, don’t just state it. Feature it. Make your pricing itself do the selling.
Forget the usual wall of logos. Ambrook puts their social proof on a map and nails it. Instead of just telling farmers they're trusted, they show exactly where their customers are across the US — making trust feel local, not abstract.
That simple map lets their prospects see, "People like me, near me, are using this."
If your audience cares about their community, don’t just list big numbers, make it visual and relevant. Bonus points if you can make it interactive.
Clarity beats cleverness every time. Letters nails this on their homepage hero. “Patients, not paperwork.”
In 3 words, you get the audience, the pain, and the value prop. It’s crystal clear — you’re a doctor, drowning in admin, and this tool helps you focus on what matters. The rest of the copy and visuals back it up with zero fluff.
The practical upshot: if your hero message doesn’t spell out both “what it is” and “why you should care” in plain English, it’s time to sharpen your copy.
Most AI agent tools try to be everything for everyone, which just gets lost in translation.
Twin nails it by picking five real, specific use cases (from invoice collection to call center ops) and then actually shows the product in action for each. The interactive demos make it clear what you can do, not just what’s possible in theory.
If you want your hero to land, skip the generic claims. Find your five (or three, or two) practical use cases and show exactly how users get value.
Most Product Marketers feel like nobody gets us. That goes double for Solo PMMs.
Whether it's explaining your job in interviews, surviving your first year, or that dreaded question from family and friends, "what exactly do you do?"
Usually, our only therapy is that voice in our head (or a patient spouse). That’s why we need We’re Not Marketers.
You don't have to buy their whole "we're not actually marketers" bit to love what they're doing.
💀 You have more to offer than decks and one pagers 💀 You don’t need years of experience to be an amazing PMM 💀 You matter way more to B2B SaaS than B2B SaaS means to you
They've cranked out 60 episodes, with another season on the way. Each one teaches you something while making you feel seen. Pretty interesting for a crew that insists they're not marketers.
Do better research with "Triangulation" - Yi Lin Pei explains how the best PMM research doesn’t come from collecting more data — but collecting data from more SOURCES.
How to give a "standard demo" - Yash Tekriwal, founding GTM Engineer at Clay, shares his approach to running effective disco demos for prospects that want the "highlight reel."
What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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