Read Time: 3.7 minutes

Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: Logan PMM Most B2B product pages kinda suck. But they really matter. They’re often your most-visited page by high-intent visitors, and small improvements can boost conversions. My friend and fellow PMM Logan Hendrickson made a free product page checklist to help you quickly uplevel yours. Grab it—it’s worth it. ​→ Get the free checklist here​

​

Example #1 - "Generous" Pricing

Count’s pricing calculator makes complex pricing, for a complex product, feel simple.
​
You can self-select the right tier by team size and use case — and instantly see which features you get 💥
​
But the real standout is the philosophy behind it. Their Head of PMM calls it “generous pricing.” He explains it in this LinkedIn post.
​
Instead of squeezing for revenue, they focused on fairness, transparency, and making upgrades easier to sell internally.

​→ See how Count makes pricing more generous​

​

Example #2 - Change How Your Market Thinks 🧠

Twin has a tough task ahead of them. Change the market's mindset around how AI Agents should work.

This section on their homepage introduces a "New Paradigm for Automation" and attempts to reframe the AI Agent status quo.

No APIs. No brittle RPA scripts. No patchwork workflows.
​
It ties to their positioning, but also feels like a subtle manifesto.

​→ Does this change your mind?​

​

Example #3 - This Hero IS the Demo

Not everyone can pull this off, but damn it’s good.

Napkin’s hero IS a product demo.

Instead of telling you what their product does, they SHOW you.

The copy "Get visuals from your text" literally becomes the demo. You see text turn into visuals right before your eyes 👀

You instantly understand the value explained in their hero copy, which is short and easy to grasp: "Napkin turns your text into visuals so sharing your ideas is quick and effective."

​→ Can you pull off a hero like this?​

​

Example #4 - Penny Drop Goes Interactive

Stigg takes the classic penny drop image and makes it interactive.
​
Instead of a static diagram, you get a clickable experience linking you to relevant product pages.

It’s part explanation, part exploration.
​
I love how it turns “how it works” into “where to go next.”

​→ Get lost in this Penny Drop image​

​

Example #5 - A Bright Manifesto 💡

Light delivers a textbook manifesto for rethinking ERP.
​
They start by making the case that ERP is a relic — bloated, broken, and built for a world that no longer exists.
​
Then they introduce a new category: the Smart Financial Platform (SFP), built for modern, global service companies.
​
It’s a clever reframe and a bold rallying cry to push back against a legacy market.

​→ Try not to get blinded by this manifesto​

​

---

PMM should own the product pages on your website. Make sure they are good. My friend Logan used to run PMM at startups from $1M – $50M ARR and now he consults on Messaging and GTM projects. In his checklist, you won’t find: ❌ Generic templates ❌ Cookie-cutter layout designs ❌ Recycled and non-relevant examples ❌ ChatGPT advice You will find a section-by-section guide for building awesome pages: ✅ Hero ✅ Social Proof ✅ Problem ✅ Feature ✅ and more... He’s helped build the pages for a bunch of awesome SaaS companies and gives away his approach in this free resource. ​ ​→ Grab the free checklist here​

---

​

Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ HFD​
• ​Product Marketing Manager @ Engageware​
• ​Senior Product Marketing Manager @ Enumerate​

​

​Find More Founding PMM Jobs ↗️​

​

---

​

3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Launch Like Natalie – Natalie Marcotullio, Head of Growth and Product Marketing at Navattic, breaks down her most comprehensive launch prep ever. Every PMM can learn from this!
   ​
2. ​What I’ve Learned From 2,000+ PMM Examples – Aubrey shares key observations about what’s working right in PMM based on 18 months of writing PMM Files.
   ​
3. ​Why Repositioning Fails (and How to Fix It) – Yi Lin Pei shares why most repositioning projects fail and how to make sure this doesn't happen to you.
   ​

---

​

What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

​

P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
​

• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
  ​
• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
  ​
• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
  ​
• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
  ​

​Jason and Aubrey​
​Say hi on LinkedIn!