Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
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Five Pathways clearly knows who they’re speaking to.
Their Journeys from the Past section leans hard into signals that resonate with older buyers — Better Business Bureau logos, handwritten signatures, and lo-fi home videos from retirees in their living rooms.
From top to bottom, everything speaks to people preparing for their next phase of life, not those who buy software.
Most homepages push you to Talk to Sales. Midday says Talk to Founders.
If you’re early and the founders are doing the selling, why not say it?
Buyers will talk to someone who knows the product inside and out, and actually cares if it solves their problem — sounds like a pretty compelling offer.
Everyone’s trying to feel personal. This is personal.
Zapier doesn’t just say “we do AI.” They show you the receipts.
Spoiler: it's a lot.
This proof section shows an up-to-date counter ticking up when AI tasks are automated with Zapier. It's paired with a clear graph that shows the exponential growth in usage.
Scroll down and you get specific use cases: connect 300+ AI tools to 8,000+ apps, build agents that work while you sleep. ​ If you’re building with AI, this section makes Zapier feel like a no-brainer.
Example #5 - A Homepage That Doesn’t Make You Guess
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Orbi's hompeage does a ton of heavy lifting in just three short sections.
The hero makes it instantly clear what the product does and who it's for. The animated hero image alone says it all.
The problem section gets right to the point, highlighting the #1 pain for freelancers.
The solution section breaks down the product in three simple steps with an easy-to-understand description. ​ No fluff. No jargon. Just the information you need to want in on their beta.
Let’s be real... CI is a small, specialized function. Most of us don’t have a big network of peers to swap ideas with. It’s hard to know who to trust, and asking questions on LinkedIn often feels… risky.
That’s why my friend Andy built Healthy Competition.
It’s a private space for CI pros to get unstuck fast. You can ask questions and get helpful answers in minutes from people who actually do this work.
It’s like having a team of CI peers in your corner whenever you need them to answer questions or just cheer you on.
Three articles, posts, or tools you should add to your swipe file.
​Inside Anthropic’s Influencer Program - More PMMs are using influencers to drive launches. Check out this blog to see how some of the best in the biz are doing it. ​
​How to Land a $200K+ PMM Role - Tamara Grominsky shares practical advice for PMMs ready to make the leap into bigger roles with bigger paydays.
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See you next Wednesday!
Jason and Aubrey
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P.S.
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