How do you respond when a competitor makes false claims about you?
A lot of companies let is slide. Kyle Lacy doesnโt.
In this social post, he breaks down an inaccurate competitive comparison chart, point-by-point, and sets the record straight. โ Itโs part objection handling, part brand defense, and a lesson for PMMs:
Buyers deserve better than a feature table filled with vague or misleading claims. Add context, bring proof, and speak directly to what they actually need.
On the left: the traditional chart that needs a meeting to explain.
On the right: a clean, annotated visual that drives decisions at a glance.
This isnโt just design polish. Itโs clear positioning. โ The side-by-side shows exactly why better-designed, intuitive visuals beat what you can hack together in Google Sheets:
Fewer meetings, confident decisions, and data that speaks for itself.
Juneโs hero goes beyond the typical โwhat is this productโ and โwhat does it do.โ
It zeroes in on what June does "really well" and shows you in a use case-driven product video ๐ฏ
I love how specific it is, but also how they executed it. The links on the left are just time stamps that shoot you to the relevant part in their explainer video.
If you're expanding into the enterprise market, this page is one to save.
Everything from messaging, to social proof, to features โ they all signal Enterprise ๐ข
Scalability, security, support, SOC 2, SSO, GDPR, you get the idea.
A lot of companies try to squeeze enterprise messaging into every page across their site. But a lot of that stuff doesn't matter to your SMB or MM buyer.
Whalesync shows how targeted product pages can help focus your messaging without having to muddy the rest of your site.
There's no question, LLMs are a new competitive battleground where your positioning matters.
Luckily, LLMs don't need to be a black box. Tools like Ahrefs Brand Radar can show you how Google Gemini, Chat GPT, and Perplexity are positioning your product.
The BIG question: what should you do when you spot a gap? When your product is being left out of the conversation?
My friends at Ahrefs published โ10 Ways to Work Your Brand Into AI Answersโ โ an article breaking down 10 practical ways you can measure and improve your performance in AI search results.
โI created a short video discussing three of the ways that I found most interesting as a PMM, but if you want all 10, follow the link below.
โHow to Influence the Roadmap - Emily Pick shares hard truths about what it really takes to earn a seat at the roadmap table. โ
โReinforce the Story After the Demo - Andy McCotter-Bicknell shows how to enable reps to keep your messaging top-of-mind after the demo. โ
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What did you think of this week's edition?
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help: โ
โGet the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs. โ
โJoin the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch. โ
โNeed a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support. โ
โSponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat! โ