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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack "I was constantly swamped" This is an actual quote from a member of the PMM Jetpack, but at some point, we've all said it. I created the PMM Jetpack to give founding and solo PMMs a starting point. Templates, playbooks, and inspiration to help them escape the blank page, work faster, and spend more time on the work that excites them. ​→ Stop being swamped​

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Example #1 - A Distraction-Free Pricing Page

Headspace’s pricing page does a great job stripping out distractions. For example, they removed the entire top nav.

All clutter is gone. When a visitor lands, there’s nothing to do but choose a plan and start a free trial.

It’s an exercise in conversion optimization. You can increase conversions by removing friction and making the next step obvious.

​→ Check out Headspace's distraction-free pricing page​

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Example #2 - A Hero That Shows and Sells

Luno's hero is no snooze fest. It's a strong example of how to show AND sell.

• A looping video shows the product in action
• The H1 clearly explains the value prop
• The subheading highlights three powerful benefits
• Compelling social proof makes you believe it
• The CTA ties it all together and makes you want to start now

A powerful package that makes you want to buy.

​→ Beware, this page will make you want a Luno​

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Example #3 - Getting Specific with AI Use Cases

Endex doesn’t just say “we do AI for finance.” They created a use case page that shows exactly how the product fits into a real workflow.

The process is broken into four steps: retrieve, analyze, report, and automate. Each section includes clear visuals, and realistic outputs like documents, tables, and charts.

In a world full of AI smoke and mirrors, Endex makes it easy to believe they’re the real deal.

​→ See how people use Endex for real​

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Example #4 - Creative Images for Complex Concepts

Most business credit cards give you a fixed monthly payment date, which causes a bunch of cashflow problems.

Parker flips the model with Rolling Terms. And uses a clever visual to show exactly how it works.

Instead of one due date, each transaction gets its own timeline. The flexibility and cash flow benefits are immediately clear.

I love how the clear copy and creative image work together to make a complex concept feel obvious.

​→ I would have never gotten this concept without the image​

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Example #5 - Not Your Average Pricing Page

Pricing pages are often jam-packed with a lot of information that can overwhelm visitors. Not Celery.

They keep things clear and simple by focusing on the benefits of their pricing model, then explaining it in just two sentences.

22 words is all it takes. You not only know how much their product costs, but why their pricing is a differentiator.

​→ You don't see a lot of pricing pages like this​

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From Founding PMM to High-Functioning Team in 18 Months As a founding PMM, Mackensey was constantly swamped with ad hoc requests, last minute launches, and a lack of understanding from other departments about the role of product marketing. The PMM Jetpack allowed her to quickly implement processes and playbooks that helped build trust with internal stakeholders and influence how they went to market. "I've now grown the product marketing function from 1 to 4 in the matter of 18 months. The Jetpack helped me quickly ramp my new team members and now, they rely on the templates and playbooks to work proactively instead of reactively." --- If you're building a product marketing function from scratch, check out the PMM Jetpack. It will give you the resources and inspiration you need to work faster and build with confidence, every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Senior Product Marketing Manager @ Comulate ​
• ​Product Marketing Manager @ Allio Capital ​
• ​Director of Product Marketing @ Flosum​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​GTM for 0 to €1M ARR - Alex Estner shares a tactical GTM checklist that will get you from zero to your first million.
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2. ​Make Better BOFU Blogs - Lashay Lewis shares a simple framework for writing bottom-of-funnel blog posts that drives conversion.
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3. ​Make Live Edits to Any Web Page - Addy Osmani shares a neat browser trick that turns any website into an editable canvas. Great for mocking up changes and seeing how things look.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!