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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - A Next Level Logo Bar

Most logo bars are pretty straightforward. You see dozens of em' every day.

But Clay is doing something different. Hover over any of the specially marked logos and you'll see a testimonial pop up. Many of the logos map to a very specific persona and use case — from scaling SDRs, to automating enrichment, to driving outbound.

They essentially turned their logo bar into a wall of mini case studies and testimonials.

​→ Bet you've never seen a logo bar like this before​

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Example #2 - Excellent Problem and Solution Framing

Debtfindr nails product/solution framing on their homepage, starting with a powerful hook: “Millions of Americans have debts they don’t know about.”

Right away, you’re asking yourself: Am I one of them? 😨

Then comes the solution: "Debtfindr helps you Discover, Negotiate, and Resolve your debt."

This is a great example of introducing buyers to a problem they might not know they have.

​→ See how Debtfindr introduces the problem (and solution)​

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Example #3 - On the Money, Penny Drop

HIFI’s penny drop image makes a complex concept instantly clear — moving money across banks, stable coins, and traditional finance.

Old rails on one side. Modern use cases on the other. HIFI’s API bridging the gap.

It makes the product’s value clear without needing many words. And for data-heavy products, this goes a long way.

​→ Listen for HIFI's penny drop​

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Example #4 - When Clear Beats Clever

This hero nails the basics and that’s exactly why it works.

It’s specific, jargon-free, clear on use cases, and tells you everything you need to know about Sandbar.

Sometimes, just getting the fundamentals right is what makes you stand out.

​→ Go ahead, try NOT to understand what this product does​

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Example #5 - When Demo and Copy Collide

As I read Maybe's website copy, I actually felt like I was experiencing the product. And it was all thanks to icons.

I've never seen this before.

Throughout the homepage, features are explained using icon-rich text that mirrors the real product experience.

From tracking accounts, to managing budgets, to logging transactions, you don’t just read it... you feel it.

For a product that spans everything from crypto to groceries, this blend of visuals and copy makes it feel approachable, personal, and refreshingly unique.

​→ This copy is so good, you'll want to click it​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. "The launch playbook is a prime example. I spent HOURS creating one, that didn't quite do what I wanted. One click in The Jetpack — boom, done. Simply incredible!" Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Director of Product Marketing @ AlphaMetricx​
• ​Head of Product Marketing @ AssemblyAI​
• ​Product Marketing Manager @ Metronome ​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Product Marketing is Shifting Upstream - Rory Woodbridge shares why PMM is finally becoming the strategic function it’s always aspired to be.
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2. ​What Great ABM Looks Like - ABM thinking is important for PMMs too. Kaylee Edmondson breaks down what works, so you can see where to drive impact.
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3. ​How to Launch Without a Team - Phoebe Noce shares a practical playbook for what you need to launch, even when you're doing it solo.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!