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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

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Example #1 - Positioning That Clicks

Love this hero section from Bounti’s homepage. It clearly communicates what the product is, who it’s for, and why it’s different — all in a few lines.

The H1 and H2 leave no questions: This is a training and operations platform built for "deskless teams" 👨‍🍳👌

And the visuals help reinforce the message. Some show the product, some show users in action.

You quickly get why Bounti might be something users actually enjoy using.

​→ See Bounti's hero in action​

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Example #2 - Comparisons You Can See 👀

Most comparisons are built around giant feature tables. It’s a common way to evaluate products — but they often lack context and make real differences hard to see.

Bucket takes a smarter approach in its page against LaunchDarkly. It focuses on a few sharp, specific use cases, explains the differences clearly, and backs it up with solid visuals.

The page isn’t perfect, but the clarity created by the text and images stands out.

​→ See how Bucket compares to LaunchDarkly​

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Example #3 - How to Pitch Consolidation

Here’s a great example of how to show the value of a single, consolidated solution vs. multiple tools.

If that’s your pitch, you need to show what buyers are leaving behind and how much simpler life gets post-consolidation.

Outseta’s old way / new way section does this extremely well.

What really stands out? Repeating the word “one” to drive the message home.

​→ See how Outseta pitches consolidation​

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Example #4 - Showing How to Improve AI Performance

Not all product features are intuitive. Sometimes you need to walk users through the process of using it.

Ada’s “how it works” section does a great job laying out the user journey for training its AI agent and what to expect when you dive in.

The flow is simple and linear. Each step is easy to follow. The copy and visuals explain what’s happening and why it matters.

If you’re looking to simplify a complex, multi-step product experience, this is a structure worth borrowing.

​→ See how Ada makes using their AI easy to understand​

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Example #5 - Removing AI Agent FUD

Salesforge tackles a growing source of FUD around AI agents: “Will this help me, or actually take my job.”

In the case of sales agents, that's becoming a big concern.

With a quick scroll, this section outlines exactly which low-value, time-consuming tasks Agent Frank takes off your reps' plate.
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It doesn't take long to see that Agent Frank actually does your sales team a favor, not take their job.

What's left? The stuff humans do best: Building and closing pipeline.

​→ See how Agent Frank won't take your job​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Infloww​
• ​Senior Product Marketing Manager @ Leap​
• ​Senior Product Marketing Manager @ Nuon​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​Dominate Your Beachhead to Drive Growth - Robert Kaminski shows why winning a beachhead is the real first step to early-stage positioning, GTM traction, and long-term growth.
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2. ​How PMM Scales Marketing - Multi-time CMO Ruth Ziv shares how Product Marketing fuels the entire marketing engine.
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3. ​Are You Buyer First? - This report from Navattic and Chili Piper breaks down how leading companies are speeding up the path to purchase by making it easier to buy.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!