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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - Speaking to Multiple Personas On Your Homepage

It's not easy speaking to multiple personas on one homepage.

Here's some inspiration from Jasper. Below their homepage hero, they have a section that touches on the value prop and possible use cases for each persona.

Want to dive deeper? Click through to a landing page that's focused on your role!

Bonus points: When I landed on the page, I got served the Product Marketer persona first. Not sure if that was a fluke, but if they personalized the experience for me, that's pretty awesome.

​→ See how YOU can use Jasper​

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Example #2 - How to Position Against Another Category

Don't you hate it when buyers lump you into the wrong category? 😣 How do you fix it?

This is a great approach from Hellotime, who use this section on their website to educate buyers on the difference between Resource Planning and Project Management.

You immediately see how Resource Planning solves different problems. The question is not "should I choose resource planning over project management?" It’s actually about how they fit together.

​→ See how Hellotime's differentiates their category​

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Example #3 - Simple Visuals for Complex Software

Tracworx’s penny drop image turns the complexities of asset management software into a clear, simple visual.

You immediately grasp how the product works through a series of visuals highlighting popular use cases.

My favorite part? The animated “notifications” that make it feel like you’re seeing the software in action.

​→ See how Tracworx helps you connect the dots​

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Example #4 - Removing FUD for High Trust Purchases

When you’re selling a high-trust purchase like developer talent, removing FUD is critical.

Lemon.io lays out every step of their developer vetting process as a form of buyer enablement. It helps potential buyers feel confident they’ll get a developer who can actually deliver.

You can see exactly how candidates are selected.

By showing the process, you feel like you're part of it. That transparency builds real trust.

​→ See how Lemon.io gives you anything but lemons​

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Example #5 - A Page for Each ICP

Folk leaves no doubt about who their product is built for — If you’re running a business on WhatsApp, it sounds like the CRM for you.

But it's not just for WhatsApp. It’s the CRM for LinkedIn, Gmail, and Outlook too.

With dedicated integration pages for each platform, Folk can speak directly to businesses that rely on specific platforms for managing relationships.

They can then capitalize on multiple ICPs looking to solve the problem of "I wish I had a better way to manage my relationships on [insert platform]"

​→ See how Folk positions by platform​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. "The launch playbook is a prime example. I spent HOURS creating one, that didn't quite do what I wanted. One click in The Jetpack — boom, done. Simply incredible!" Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​→ Get the Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Senior Director, Product Marketing @ Eon​
• ​Product Marketing Manager @ Nummi​
• ​Product Marketing Specialist @ Poka​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​No Fluff Value Prop Framework - Struggling to map your value prop? Aleksandar Radosevic’s no fluff framework will help you get to something clear and crisp, fast.
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2. ​Sweat the Pricing Page Small Stuff - Vesna Miro makes the case for why the smallest details matter most if you want your pricing page to convert.
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3. ​How to Build Your PMM Team - Yi Lin Pei shares a practical framework to help you lay the groundwork for a strong, successful PMM function.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!