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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - The Before and After Slider

This product hero doubles as a powerful before-and-after shot. It starts with the status quo of crypto payments; messy spreadsheets, endless browser tabs, total chaos.

Slide it over, and you get a clear, organized view of the product in action.

A smart, visual way to say: “We get your pain and here’s what life looks like without it.”

​→ Slide over to Acctual's hero image​

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Example #2 - Flip The Persona Switch

Most marketing teams struggle with messaging for multiple personas on their homepage. Ruul found a creative way to solve it.

Instead of a dropdown in the nav, they let you toggle between homepage views.

Each view is tailored to a different persona. Flip the switch, and everything changes including the background, hero, images, CTAs, and copy.

It almost feels like a completely different site.

​→ See Ruul's multi persona messaging​

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Example #3 - A+ Founder Launch Post

This launch post from Jason Smith hits all the right marks:

• It starts with a strong founder-led narrative
• The video uses clear, practical examples to explain the product
• It addresses how each persona uses the product
• It includes quotes and references that build credibility

A sharp mix of storytelling and product explanation that's perfect for launch.

​→ See Klue's Deal Tips in action​

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Example #4 - Have a POV on the Problem

Owning your problem space and having a clear POV are two of the most powerful ways to stand out.
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This short post from Ledge’s Founder nails it. He clearly defines:

• The problem to solve — reconciling millions of transactions
• The problem with the status quo (Excel)
• The differentiated benefit Ledge delivers

But the line that really lands? “The only thing finance teams should be handling? The exceptions.” ​
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That’s their POV. It’s bold, memorable, and clearly resonates. Just check the comments.

​→ See how Ledge owns their problem and POV​

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Example #5 - Make a Weakness Your Advantage

This is another great example of a Founder-led social post that doubles as a product education campaign.
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The Founder shows they’re listening to market feedback (good and bad) and flips a perceived weakness about the product into a clear differentiator.
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A great reminder that sometimes, you don’t need to change the product. You just need to change the message.

​→ See how Bean Co's Founder goes Bold​

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Never Start From Scratch Again Product marketers like Emily use the PMM Jetpack to skip the unnecessary parts of building a PMM function from the ground up. "The launch playbook is a prime example. I spent HOURS creating one, that didn't quite do what I wanted. One click in The Jetpack — boom, done. Simply incredible!" Stop staring at a blank page. Get every resource you need for your next launch, campaign, messaging project, and more. ​ ​Get the PMM Jetpack​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Nimblr​
• ​Product Marketing Director @ Scout Global​
• ​Product Marketing Manager @ Spoiler Alert​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​What PMM Should Look Like - Jennifer Sillars shares her take on what the dream job description looks like for an ambitious early-to-mid career PMM regardless of what your current company expects.
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2. ​Find Your PUSH Moment - Enzo Avigo shares why identifying June’s PUSH moment has been key to their growth and why finding yours is just as critical.
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3. ​AI Credit Pricing Breakdown - Wondering how to price your AI credit model? Rob Litterst breaks down the positives and negatives of Monday.com’s approach.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Templates, Playbooks, and Examples for Founding PMMs.
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• ​Join the PMM Accelerator (Waitlist) - a 90-day group coaching program designed to help founding and solo PMMs build a high-impact product marketing function, from scratch.
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• ​Need a fractional Founding PMM? - we offer strategic advising and hands-on execution to a small number of startups looking fractional PMM support.
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• ​Sponsorships - Want to reach the Productive PMM audience with educational content that puts your product in the spotlight? Let's chat!
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​Jason and Aubrey​
​Say hi on LinkedIn!