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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: The PMM Jetpack What's the #1 Challenge for PMMs? Lack of resources — time, budget, team. The PMM Jetpack delivers real playbooks, templates, and examples to level up your work, no matter what you’re working with. ​→ Get the Jetpack​

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Example #1 - Founder Show and Tell

This is a smart way to showcase how a product is actually used, and an awesome example of marketing features that are already on the shelf.

Equals’ founder frames a specific use case (“looking at pipeline”), outlines the typical challenges with logging changes manually in HubSpot and Salesforce, and shows how Equals can do it automatically.

The writing is authentic, and it gives a real glimpse into how Equals uses this exact use case in their own company.

​→ See Equals' founder market Equals​

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Example #2 - How To Write an Affiliate Page

Two Hands’ affiliate page makes it easy to understand who they want to partner with and when to bring them in.

It leaves no room for confusion.

What makes this page great though? It feels like you’re leaving money on the table by NOT sending Two Hands the leads you’re already getting, but can't serve.

Even better? They quantify exactly how much you’re missing out on.

​→ See Two Hands' affiliate push ​

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Example #3 - Marketing What’s on the Shelf

Most marketers think feature marketing is only for new stuff. Not true. There are likely important parts of your existing product that NOBODY knows about.

OpenPhone’s founder flips the script — highlighting an existing feature that many customers love, but most aren't using.

The best part? The feature is already available to everyone!
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It's a smart example of turning customer feedback into fresh content that drives adoption.

​→ See Daryna's walk through ​

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Example #4 - Screenshots With a Demo Feel

Most “how it works” sections rely on small, stylized UIs that don’t reveal much about the product.

Harvest takes their "how it works" section to the next level with large, detailed screenshots and direct feature callouts.

It feels like an interactive demo.

If you're looking for a demo feel but want to stick with static images, this is a smart play.

​→ See how Harvest works​

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Example #5 - Building Early Access Hype

Neil Gandhi from Send.co has been generating buzz around his product launch for months.

He’s been posting a strong POV on LinkedIn, talking about the product, calling out competitors, and getting his audience hyped for the eventual early access.

No surprise the spots filled up fast following this great E.A launch post. We don't see a lot of these publicly in B2B SaaS.

Notice the signup page 👀. No flash. It looks built for buyers that are already convinced.

The result? He filled all 30 spots in one day and hit $1K MRR 💪

​→ Check out Neil Gandhi's E.A launch​

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Kindsight​
• ​Product Marketing Manager @ Titania ​
• ​Product Marketing Manager @ Cygna Labs​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​1-2 Channels Drive Your Growth - Kyle Poyar lays out how to identify the best GTM channels to drive focused, efficient growth.
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2. ​Competitive Positioning in Video - Connor Lewis shares a sharp take on how to position against an incumbent, inspired by DuckDuckGo vs Google.
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3. ​Founding PMMs Are Drowning - These 4 charts from the State of the Founding and Solo PMM Report explain why.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!