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Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.

Let's get to it...

Supported By: Get the State of the Founding and Solo PMM Report 📈📊 We surveyed ~200 Founding and Solo PMMs to help you understand how you stack up with your peers when it comes to compensation, projects, tools, priorities, and more. ​→ Get the full report​

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Example #1 - Speaking Your Customer’s Language

This homepage nails the idea of speaking directly to your customer — in a language they understand.
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UserJolt explains both the problem and solution through a conversation with their target customer. It's like you're eavesdropping 😏.
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Each section of their homepage is framed as part of a discussion. As if to say, “We’ve heard this from people like you.”

​→ See UserJolt's conversation homepage​

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Example #2 - Strong Founder Positioning

I love seeing positioning posts like this from founders. They’re becoming more common.
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Panax’s co-founder tells a clear, compelling story about a specific sales situation where Panax was the best solution, and why.
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This post covers it all: problem framing, need identification, alternative evaluation, ICP, solution delivered, and the end result.
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A great framework for anyone to use.

​→ See Panax's positioning​

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Example #3 - All Roads Lead to an Interactive Demo

Marketing teams design homepages to drive leads. Dooly’s homepage is built to make sure you understand the product before talking to an SDR or setting up an account.

Most CTAs throughout this homepage lead to an interactive demo instead of a demo form. It’s clear that pre-sales buyer enablement is the priority.
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A smart way to optimize for ICP fit before getting into your sales funnel.

​→ See how Dooly focuses on buyer enablement​

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Example #4 - Category Comparison Pages

This is a great example of what we call a "category comparison page." Finfo needs to explain how their solution is different/better than working directly with a traditional FX broker.

And they do it masterfully by giving specific examples of situations where brokers clearly don't have your best interests in mind.

Finfo captures the frustration of dealing with an FX broker and positions its product as a better alternative.

This works on every level: fun, clear, and engaging.

​→ See Finfo's category comparison page​

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Example #5 - How to Write a Newsletter Ad

Newsletters are becoming a key acquisition channel. As a PMM, it pays to know how to write an effective newsletter ad.

This example is easy to grasp and act on. Give it a try:

Sentence 1: Value.

Sentence 2: Benefit.

Sentences 3–5: A powerful, easy-to-digest offer grouped in threes.

150 words is all you need.

​→ Check out Guidde's newsletter ad​

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Founding and Solo PMMs — we know you have questions. "Am I getting paid fairly?" "Am I focusing on the right things?" "What tools should I be using?" "Are other people struggling with the same things as me?" The list goes on and on... But as the only PMM in your company, you don’t get the opportunity to talk about this stuff. So we surveyed ~200 Founding and Solo PMMs across a range of industries and company sizes and created the State of the Founding and Solo PMM Report. It’s going to help you understand how you stack up, across categories like: 💰 Compensation 🏢 Teams and Reporting Structure 🧰 Budget, Tools, and Outsourcing 🗂️ Projects and Time Allocation 🌟 Priorities and Challenges ​ Get the full report now

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Founding PMM Jobs

I've started a simple job board, focused on curating new Founding PMM job opportunities.

Some highlights from this week:

• ​Product Marketing Manager @ Seal Security​
• ​Product Marketing Manager @ Diality​
• ​Head of Product Marketing @ Common Room​

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​Find More Founding PMM Jobs ↗️​

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3 More Things

Three articles, posts, or tools you should add to your swipe file.

1. ​3 Rules for Writing Strong "Problem" Sections - Connor Lewis shares three principles for framing customer problems that can be used for videos, homepages, and more.
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2. ​How AI Will Impact PMM - Yi Lin Pei shares her insights on how AI will shape PMM and the actions you can take to stay ahead.
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3. ​Who makes more, a Founding or Solo PMM? - This was one big question we wanted to try and answer in the State of the Founding and Solo PMM Report.
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What did you think of this week's edition?

Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!

See you next Wednesday!

Jason and Aubrey

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P.S.

I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help:
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• ​Get the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs.
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• ​Join the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM.
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​Jason and Aubrey​
​Say hi on LinkedIn!