Thanks for reading PMM Files. A newsletter where we share five cool product marketing examples we found last week.
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UserEvidence has helped send thousands of customer surveys. So they thought it was time to share their best-performers. 7 plug-and-play templates backed by 10+ years of survey design experience.β β
Sometimes, a picture is all you need to create purchase urgency. β Public.com plots the current interest rate of their bond account against projected future rate cuts. It clearly shows why buying today matters ππ β The key product featureβ6.7% yield on cashβmight not last if the Fed cuts rates. But buy now, and you get it locked in. β Itβs a simple and powerful way to make a complex message click without words.
This ad campaign is a strong example of marketing the problem. β The visuals create shock value and evoke a relatable emotion everyone can connect with β gross takeout π€’ β It makes you rethink your next takeout order and positions YOU as the solution to the problem. Knorr is just the enabler that helps you get there.
Clioβs website nav does an awesome job showing how the parts of their platform align with customer jobs to be done. β Itβs easy for a buyer to quickly see what the platform offers and how everything fits together. β The βnewβ callouts are a smart touch, and the AI banner below reinforces how everything is connected.
Example #4 - Showing the Benefits of Consolidation
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I love how this homepage section outlines the benefits of consolidating multiple products into one. β Instead of a typical comparison table, it uses one simple visual that makes you stop scrolling. β You can literally picture yourself deleting other financial apps and replacing them with Origin. Also worth mentioning that each of the unnecessary apps are jiggling in the image β just like the they would when deleting them from your phone. β To make it even better, the image is reinforced by a financial benefit: βSave $1,300.β
Lemniβs pricing page presents tiers in a creative way thatβs designed to onboard you fast.
Itβs based on cost-plus pricing. You start at cost, then add extras. This makes it clear that Lemni is competitively priced and helps you see the value of each add-on.
Right off the bat, you feel like youβre getting a good deal.
Iβve never seen this approach before, but I love it.
To close deals, you need customer evidence β and a lot of it. But collecting evidence takes survey-design skills that many B2B marketers donβt have.
Luckily, UserEvidence has helped send thousands of customer surveys and are sharing their best-performers.
7 plug-and-play templates backed by 10+ years of survey design experience, so you can avoid the hassle of writing survey questions from scratch.
Three articles, posts, or tools you should add to your swipe file.
βAligning PMM to the CMO - PMMs struggle showing how their work aligns to clear metrics. This CMO dashboard is a great example of the metrics every PMM should align to. β
βPosition Yourself for a New Job - Jonathan Metrick shares a practical and actionable framework to help you clearly stand out in your next job search. β
Hit reply and let me know, or leave a quick testimonial. I'd love to hear from you!
See you next Wednesday!
Jason and Aubrey
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P.S.
I work with startups and founding PMMs that are trying to build product marketing from zero. If that sounds like you, here are some ways I can help: β
βGet the PMM Jetpack - My premium library of Examples, Templates, and Playbooks essential for Founding PMMs. β
βJoin the PMM Accelerator - A personalized coaching program to help you succeed as a founding PMM. β